35 MIN • Podcast Roast

Roasting A “#1” Christian Parenting Podcast (The Empowered Stepmom w/ Jen Rogers)

The perils of making bold claims, keyword stuffing, and giving off the impression of sleazy marketing.
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By Jeremy Enns

In this episode of Podcast Marketing Trends Explained, we roast The Empowered Stepmom’s podcast’s packaging.

We break down what’s working, what’s not, and what you can learn to improve your podcast cover art, title, show description, SEO, and episode titles to improve your podcast discoverability and get more listeners.

Specifically, we discuss:

  • Balancing discoverability with negative listener perception
  • The pitfalls of making big, bold claims (and how to get around them)
  • A major issue with her cover art and show titling that is likely losing potential issues
  • And lots more

Listen in Apple | Spotify | Everywhere Else

Topics Covered

00:00 Introduction
00:50 First Impressions of the Podcast Packaging
02:04 Analyzing the Podcast Cover Art
05:32 Analyzing the Podcast Name
07:21 Analyzing the Show’s Description
16:30 Analyzing the Episode Titles
25:01 Custom Artwork
28:52 Key Takeaways & Recommendations
32:00 How to Submit Your Show for an Audit

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