The most marketable shows are built around a consistent premise that tells listeners what they can expect from each and every episode. Consistently delivering on that premise allows listeners to build a listening habit and even a sense of anticipation around the show,...
Podcast Marketing Trends Explained Articles
Genius Podcast Hack For Creating A Super Compelling Show
People listen to podcasts for one reason and one reason only: They’re selfish. In other words, listening to the show gives them some kind of tangible benefit. These benefits can be anything from making them smarter to teaching them a skill to making them laugh, or...
Watch Us Workshop a Cyber-Security Podcast’s Messaging & Website In Real Time
The easier it is for people to understand what your show’s about and what’s in for them… the faster you’ll grow. Here’s how to do it.
Stupid Mistakes, Happy Accidents & Surprising Insights From Making & Marketing Our First 20 Episodes
We spend the majority of our time thinking about podcast marketing & growth. But that doesn’t mean we have it all figured out.
We Asked Podcast Listeners Why They Stopped Listening (And They Didn’t Hold Back)
Less than 2% of people who listen to your show will ever become regular listeners. Why is that? And is there anything you can do about it?
6 Storytelling Principles to Hook & Retain Listeners (That Apply to Every Show)
Even though they’re not always obvious, the elements of storytelling are at the heart of every great episode. Here’s how to master them.
The 10k Timeline: How Long It Takes to Reach 10k dl/ep (& How to Accelerate the Process)
We all know success doesn’t happen overnight. But what does the data say about how long it takes to reach 1k… or 10k downloads per episode?
How Your Podcast Format Sets You Up For Success… or Failure
How long should your episodes be? What’s the best format for growth? Plus the most important decision you can make if you want to grow.
80/20 Podcasting: What to Invest In (& What to Ignore) at Each Stage of Your Show’s Growth
Most podcasters waste their time on tasks that will never lead to growth, while ignoring the small number of things that matter. Are you?
What’s the Best Way to Spend Money to Grow Your Podcast?
How to get the best ROI on your podcast production and marketing budget to maximize growth… whether it’s $100 or $10,000 per month.
3 (Non-Social) Marketing Channels High-Growth Shows Use to 2x Their Audience
Everyone talks about podcasting’s “Discoverability Problem”. But does it actually exist?And if not how do you get your show in front of more listeners?
Does Social Media Actually Grow Your Podcast Audience? (& If Not, What Are Your Other Options?)
What everyone gets wrong about using social media to grow your podcast, and what you should be doing instead.
Two Hard-to-Spot (But Very Real) Problems Suffocating Your Podcast’s Growth
The reason most podcasts suffer from slow growth is because of two problems most hosts never know they have. Here’s how to spot (& fix) them.
The Hard Truth About Growing A Podcast In 2024 (and What You Can to Beat the Odds)
Why a small number of podcasts get the majority of the results… and what to do about it when it comes to creating & marketing your show.
Start Growing Your Show— Here’s How
Enter your email address below and I’ll send you a 6-lesson course walking you through how to set your show up for long-term growth that doesn’t require you to spend all your time marketing.
No spam. Ever. That’s not the kind of marketing we practice, teach, or tolerate. Unsubscribe at any time with a single click.