Podcast Marketing Trends Explained
It’s easier than ever to launch and produce a podcast.
But it’s never been harder to grow one.
On this show, we break down and explore what the data says about what it takes to market and grow a podcast in 2024 to help you make smarter decisions about your show, grow faster, and earn more.
Meet Your Hosts
Jeremy Enns
Jeremy is the Founder of Podcast Marketing Academy where he helps podcasters grow their shows and their businesses through holistic marketing strategies that are built around the marketing fundamentals that actually attract listeners and convert them into buyers… not just trendy tactics.
He’s been working in the podcast industry for 8 years and has helped his clients earn more than 70 million downloads and millions of dollars in revenue.
Justin Jackson
Justin Jackson is the co-founder of Transistor.fm, a podcast hosting company he and Jon Buda founded in 2018. Now, they serve nearly 27,000 podcasts on the platform.
Justin has been podcasting since 2012, and has been working with creators in the tech industry since 2008.
Season 1 Episodes
The Key to Growing A Conversational Podcast
It seems like “Two guys/girls chatting” style shows are the butt of every joke in podcasting. These shows are often seen as vapid, meandering shows that don’t deliver any value. And yet many of the most popular shows in the world appear to follow this exact format....
Podcast + Newsletter = $$$
Podcasting is the single best way to nurture your audience and prime them to buy from you. But when it comes to actually making the sale… well, we all know how hard it is to get listeners to take action. That’s where email comes in. When paired together and used...
The Hidden Design Process Behind Great Podcast Cover Art
Your cover art is the single most important asset of your podcast. Along with your show title, it’s one of the only elements that almost everyone who ever stumbles across your show will encounter. And when they do, what they see on the cover will determine whether...
Roasting Another Generic TV Rewatch Podcast (…Or Is It?)
In this episode of the Podcast Roast, we dissect '80s TV Ladies', a podcast dedicated to female-driven TV shows of the 1980s. We offer feedback on their show's packaging, from cover art and episode titles to trailer consistency and ad placement. Learn how subtle...
This Podcast Has Mastered Show Notes SEO
A podcast is only as good as it’s concept. But even a great concept is only as good as the messaging and packaging that communicates it to potential listeners. Messaging and copywriting are two of the most neglected (and yet vitally important) aspects of podcast...
How to (Inadvertently) Undermine A Great Podcast Concept
A podcast is only as good as it’s concept. But even a great concept is only as good as the messaging and packaging that communicates it to potential listeners. Messaging and copywriting are two of the most neglected (and yet vitally important) aspects of podcast...
To Grow Your Podcast, Answer This Question
A podcast can be beautifully produced, feature fascinating guests, and contain original, interesting content. But if potential listeners don’t immediately understand what they’ll get from listening, it’s going to be hard to grow. In this roast, we dissect Global...
How Soon Is TOO Soon to Monetize Your Podcast?
From the outside, today’s roastee appears to be… well, a mind-numbingly boring show. Peel back the layers, however, and you’ll discover a show with a fresh and fascinating take on its topic. But therein lies the problem. While this show has a unique angle on its...
Roasting A Hit Food Podcast… That You’d Never Know Is A Food Podcast
From the outside, today’s roastee appears to be… well, a mind-numbingly boring show. Peel back the layers, however, and you’ll discover a show with a fresh and fascinating take on its topic. But therein lies the problem. While this show has a unique angle on its...
Stupid Mistakes, Happy Accidents & Surprising Insights From Making & Marketing Our First 20 Episodes
We spend the majority of our time thinking about podcast marketing & growth. But that doesn’t mean we have it all figured out. In this final episode of Season 1 of Podcast Marketing Trends Explained, we break down our stats from the season along with our mistakes...
The Podcast Marketing Trends Report
The show is based on the data we collected for the 2023 Podcast Marketing Trends Report.
The report is the largest ever research project focussed specifically on podcast marketing and growth, with more than 500 respondents sharing their monthly download data along with their personal marketing experiences, practices, and strategies.
You can check out the full report for free below.
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Special thanks to these creators & shows for generously contributing their monthly download data.