Podcast Marketing Trends Explained
It’s easier than ever to launch and produce a podcast.
But it’s never been harder to grow one.
On this show, we break down and explore what the data says about what it takes to market and grow a podcast in 2024 to help you make smarter decisions about your show, grow faster, and earn more.
Meet Your Hosts
Jeremy is the Founder of Podcast Marketing Academy where he helps podcasters grow their shows and their businesses through holistic marketing strategies that are built around the marketing fundamentals that actually attract listeners and convert them into buyers… not just trendy tactics.
He’s been working in the podcast industry for 8 years and has helped his clients earn more than 70 million downloads and millions of dollars in revenue.
Justin Jackson is the co-founder of Transistor.fm, a podcast hosting company he and Jon Buda founded in 2018. Now, they serve nearly 27,000 podcasts on the platform.
Justin has been podcasting since 2012, and has been working with creators in the tech industry since 2008.
Season 1 Episodes
In this episode of Podcast Marketing Trends Explained, we roast Alison Hoenes' How Fitting podcast packaging to break down what's working, what's not, and what you can learn to improve your podcast cover art, title, show description, SEO, and episode titles....
Imagine if you could interview 500 podcasters, separate out the ones that doubled their audience over the previous year, and ask them point blank what they did to get that result. Well, that's exactly what we did, and in this episode, we're sharing what we found....
In this episode of Podcast Marketing Trends Explained, we roast Wits & Weights' podcast packaging to break down what's working, what's not, and what you can learn to improve your podcast cover art, title, show description, SEO, and episode titles. In this...
Look closely at the data behind almost anything—from podcast growth, to Google search results, to Amazon product sales, and more—and you'll notice a trend. In almost every case, the bulk of the rewards (downloads, clicks, sales) go to just a tiny percentage of the...
The Podcast Marketing Trends Report
The show is based on the data we collected for the 2023 Podcast Marketing Trends Report.
The report is the largest ever research project focussed specifically on podcast marketing and growth, with more than 500 respondents sharing their monthly download data along with their personal marketing experiences, practices, and strategies.
You can check out the full report for free below.
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Special thanks to these creators & shows for generously contributing their monthly download data.