Podcast Marketing Trends Explained

It’s easier than ever to launch and produce a podcast.

But it’s never been harder to grow one.

On this show, we break down and explore what the data says about what it takes to market and grow a podcast in 2024 to help you make smarter decisions about your show, grow faster, and earn more.

Meet Your Hosts

Jeremy Enns

Jeremy is the Founder of Podcast Marketing Academy where he helps podcasters grow their shows and their businesses through holistic marketing strategies that are built around the marketing fundamentals that actually attract listeners and convert them into buyers… not just trendy tactics.

He’s been working in the podcast industry for 8 years and has helped his clients earn more than 70 million downloads and millions of dollars in revenue.

Justin Jackson

Justin Jackson is the co-founder of Transistor.fm, a podcast hosting company he and Jon Buda founded in 2018. Now, they serve nearly 27,000 podcasts on the platform.

Justin has been podcasting since 2012, and has been working with creators in the tech industry since 2008.

Season 1 Episodes

Roasting A Hit Food Podcast… That You’d Never Know Is A Food Podcast

From the outside, today’s roastee appears to be… well, a mind-numbingly boring show. Peel back the layers, however, and you’ll discover a show with a fresh and fascinating take on its topic. But therein lies the problem. While this show has a unique angle on its...

Stupid Mistakes, Happy Accidents & Surprising Insights From Making & Marketing Our First 20 Episodes

We spend the majority of our time thinking about podcast marketing & growth. But that doesn’t mean we have it all figured out. In this final episode of Season 1 of Podcast Marketing Trends Explained, we break down our stats from the season along with our mistakes...

Trolls HATE This Podcast… But We Loved It.

A magnetic show concept gives you an unfair advantage over every other show on your topic, even in the most crowded spaces. In the crowded world of book reviews and author interviews, This Queer Book Saved My Life stands out both through its combination of narrow...

We Asked Podcast Listeners Why They Stopped Listening (And They Didn’t Hold Back)

Even small shows with just a few hundred (or few dozen) downloads an episode have usually been listened to—at one point or another—by thousands of people. A small number of those people are your regular listeners and superfans. A larger number are casual listeners and...

Does the Tim Ferriss Podcast Playbook Still Work?

Tim Ferriss is one of the most successful podcasters of all time. Sure, he got started early and has been creating his show for more than a decade. That helps. But you don't get to a billion all-time downloads by accident. Clearly, Tim is doing something right. It...

6 Storytelling Principles to Hook & Retain Listeners (That Apply to Every Show)

They’re not always obvious, but the elements of storytelling are at the heart of every great episode. This is as true for interview and solo shows as it is for narrative. For comedy & fiction as it is for business. And in this episode, with the help of a special...

Roasting a Niche & Nerdy History Podcast

In this episode of Podcast Marketing Trends Explained, we roast Dirk Hoffman-Becking's History of the Germans podcast's packaging. We break down what's working, what's not, and what you can learn to improve your podcast cover art, title, show description, SEO, and...

The 10k Timeline: How Long It Takes to Reach 10k dl/ep (& How to Accelerate the Process)

Podcasting is inherently a slow-growth medium. Without a central discovery system offering the potential for virality, growing a podcast is a long game of slow, steady, incremental growth that compounds over time. But while you might expect growth to be somewhat slow...

Roasting A Film Industry Podcast that Was Just Begging for Criticism

In this episode of Podcast Marketing Trends Explained, we roast Open to Criticism's podcast's packaging. We break down what's working, what's not, and what you can learn to improve your podcast cover art, title, show description, SEO, and episode titles to improve...

How Your Podcast Format Sets You Up For Success… or Failure

Before you launch a new show, you have to make a number of creative decisions that set the course of your show. Will you do an interview, solo, or co-hosted show? How long should your episodes be? How often will you release new episodes? And who is this actually...

The Podcast Marketing Trends Report

The show is based on the data we collected for the 2023 Podcast Marketing Trends Report.

The report is the largest ever research project focussed specifically on podcast marketing and growth, with more than 500 respondents sharing their monthly download data along with their personal marketing experiences, practices, and strategies.