Podcast Marketing Trends Explained
It’s easier than ever to launch and produce a podcast.
But it’s never been harder to grow one.
On this show, we break down and explore what the data says about what it takes to market and grow a podcast in 2024 to help you make smarter decisions about your show, grow faster, and earn more.
Meet Your Hosts
Jeremy Enns
Jeremy is the Founder of Podcast Marketing Academy where he helps podcasters grow their shows and their businesses through holistic marketing strategies that are built around the marketing fundamentals that actually attract listeners and convert them into buyers… not just trendy tactics.
He’s been working in the podcast industry for 8 years and has helped his clients earn more than 70 million downloads and millions of dollars in revenue.
Justin Jackson
Justin Jackson is the co-founder of Transistor.fm, a podcast hosting company he and Jon Buda founded in 2018. Now, they serve nearly 27,000 podcasts on the platform.
Justin has been podcasting since 2012, and has been working with creators in the tech industry since 2008.
Season 1 Episodes
Stupid Mistakes, Happy Accidents & Surprising Insights From Making & Marketing Our First 20 Episodes
We spend the majority of our time thinking about podcast marketing & growth. But that doesn’t mean we have it all figured out. In this final episode of Season 1 of Podcast Marketing Trends Explained, we break down our stats from the season along with our mistakes...
We Asked Podcast Listeners Why They Stopped Listening (And They Didn’t Hold Back)
Even small shows with just a few hundred (or few dozen) downloads an episode have usually been listened to—at one point or another—by thousands of people. A small number of those people are your regular listeners and superfans. A larger number are casual listeners and...
6 Storytelling Principles to Hook & Retain Listeners (That Apply to Every Show)
They’re not always obvious, but the elements of storytelling are at the heart of every great episode. This is as true for interview and solo shows as it is for narrative. For comedy & fiction as it is for business. And in this episode, with the help of a special...
The 10k Timeline: How Long It Takes to Reach 10k dl/ep (& How to Accelerate the Process)
Podcasting is inherently a slow-growth medium. Without a central discovery system offering the potential for virality, growing a podcast is a long game of slow, steady, incremental growth that compounds over time. But while you might expect growth to be somewhat slow...
How Your Podcast Format Sets You Up For Success… or Failure
Before you launch a new show, you have to make a number of creative decisions that set the course of your show. Will you do an interview, solo, or co-hosted show? How long should your episodes be? How often will you release new episodes? And who is this actually...
80/20 Podcasting: What to Invest In (& What to Ignore) at Each Stage of Your Show’s Growth
Producing a regular podcast is one of the most grueling, time-intensive forms of content creation in existence. But what if 80% of the time you’re currently spending on your show isn’t actually contributing to growth? In other words, what if you could get the same...
What’s the Best Way to Spend Money to Grow Your Podcast?
How to get the best ROI on your podcast production and marketing budget to maximize growth… whether it’s $100 or $10,000 per month. You’re probably pretty confident that if you had more money to spend on your podcast, you’d be able to grow it faster. But have...
3 (Non-Social) Marketing Channels High-Growth Shows Use to 2x Their Audience
Everyone loves to talk about podcasting’s lack of discoverability. But when it comes to discoverability problems, podcasting’s got nothing on Netflix. Consider this: Netflix is a $240 billion company, with the best software engineers money can buy They have a closed...
Does Social Media Actually Grow Your Podcast Audience? (& If Not, What Are Your Other Options?)
What everyone gets wrong about using social media to grow your podcast, and what you should be doing instead. There might be no more common question in podcasting than: “How do I get more listeners”. And there might be no more common answer than, “Be active on social...
Two Hard-to-Spot (But Very Real) Problems Suffocating Your Podcast’s Growth
Imagine if you could interview 500 podcasters, separate out the ones that doubled their audience over the previous year, and ask them point blank what they did to get that result. Well, that's exactly what we did, and in this episode, we're sharing what we found....
The Podcast Marketing Trends Report
The show is based on the data we collected for the 2023 Podcast Marketing Trends Report.
The report is the largest ever research project focussed specifically on podcast marketing and growth, with more than 500 respondents sharing their monthly download data along with their personal marketing experiences, practices, and strategies.
You can check out the full report for free below.
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Special thanks to these creators & shows for generously contributing their monthly download data.