Cover art for the Podcast Marketing Trends Explained podcast.

Podcast Marketing Trends Explained

It’s easier than ever to launch and produce a podcast.

But it’s never been harder to grow one.

On this show, we break down and explore what the data says about what it takes to market and grow a podcast in 2024 to help you make smarter decisions about your show, grow faster, and earn more.

Meet Your Hosts

Jeremy Enns

Jeremy is the Founder of Podcast Marketing Academy where he helps podcasters grow their shows and their businesses through holistic marketing strategies that are built around the marketing fundamentals that actually attract listeners and convert them into buyers… not just trendy tactics.

He’s been working in the podcast industry for 8 years and has helped his clients earn more than 70 million downloads and millions of dollars in revenue.

Justin Jackson

Justin Jackson is the co-founder of Transistor.fm, a podcast hosting company he and Jon Buda founded in 2018. Now, they serve nearly 27,000 podcasts on the platform.

Justin has been podcasting since 2012, and has been working with creators in the tech industry since 2008.

Season 1 Episodes

Podcast Roast: How Fitting w/ Alison Hoenes

Podcast Roast: How Fitting w/ Alison Hoenes

In this episode of Podcast Marketing Trends Explained, we roast Alison Hoenes' How Fitting podcast packaging to break down what's working, what's not, and what you can learn to improve your podcast cover art, title, show description, SEO, and episode titles....

Podcast Roast: Wits & Weights w/ Philip Pape

Podcast Roast: Wits & Weights w/ Philip Pape

In this episode of Podcast Marketing Trends Explained, we roast Wits & Weights' podcast packaging to break down what's working, what's not, and what you can learn to improve your podcast cover art, title, show description, SEO, and episode titles. In this...

The Podcast Marketing Trends Report

The show is based on the data we collected for the 2023 Podcast Marketing Trends Report.

The report is the largest ever research project focussed specifically on podcast marketing and growth, with more than 500 respondents sharing their monthly download data along with their personal marketing experiences, practices, and strategies.

You can check out the full report for free below.

Subscribe For Updates

Sign up for podcast updates including every episode delivered directly to your inbox when it goes live.

Special thanks to these creators & shows for generously contributing their monthly download data.

 

“Am I Old Yet?” A coming of age screwball comedy with a difference
(Dé)clics responsables
#TheClaudesSENLaw Campaign Podcast
1001 Album Complaints
101 Stage Adaptations
12 Points – le Podcast qui décrypte l’Eurovision
40ish and Searching
48 Days to the Work You Love Internet Radio Show
4×4 Canada
80s TV Ladies
A Promise To Kristin
AgEmerge Podcast
Aging Wisely: The Podcast
Allez viens, on cuisine!
Allyship is a Verb
AlzAuthors: Untangling Alzheimer’s & Dementia
Andrew Rappaport’s Rapp Report
Autoimmune Rehab
Because Everyone Has A Story – BEHAS
Beer, Bourbon and Balderdash
Believe in Dog
Bespoken Bones Podcast
Best D Life with Daniela- Helping You Find the Bliss in Your Busy
Big Fat Positive: A Pregnancy and Parenting Journey
BIPOC Credits
Birthful
Black & Opinionated
Black Women Evolve
Blue 58 – A Packers Podcast
Blue Mountain Village Voices
Boring Books for Bedtime Readings to Help You Sleep
Bradley Weaver’s Family Fun Club
Brand Your Passion
Break the Ceiling
Brodd Talk
Business of Tech
CASHING OUT: An Exitwise M&A Podcast
CCTV: The Nonstop Pop Show
Champagne! pointdexclamation – Je vous secoue pour faire monter la pression et enfin faire poper vos projets, personnels ou rémunérateurs 🙂
Character Creation Cast
Chasseurs de rêves
Cheers to Your Prosperity
Circle of Qi Podcast™
Compelled – Christian Stories & Testimonies
Conversations With #AskAsh
Conversations with Rich Bennett
Course Creators HQ…All About Online Courses
Create Art Podcast
Cure for Podfade | Create a Profitable Business with a Podcast
Dads With Daughters
Darkness
Deadbeats, Divorces & Dividends: A Woman’s Guide to Real Estate and Finance
Debate This!
Digital Skills Mastery Lab
Disenchanted
Distribution First
Does This Happen to You
Dorktales Storytime
ech-ecoutez-cette-histoire
Emo Dojo™
En dehors de ma surface
Ensemble Impactons Demain présenté par Vincent Lopez
Entrepreneur’s Enigma
Everything Everywhere Daily
ExpatsEverywhere Presents: Let’s Move to Portugal
Exploring Washington State
Fab Female Nutrition
Fabulous Over Fifty
Faithspotting
Family Potluck
Fashion Career Stories
FemTech Focus
Fill’Expats
Finding the NEXTLevel
First Class Founders
For Your Reference
For Your Reference, A Sports Reference Podcast
Forces for Nature
Founding Mothers
Fun with Bells
FUTR Podcast
Futur Chien Guide
Garden Basics with Farmer Fred
GeekCast Radio
Get Clear with Crystal Ware
Go Pitch Yourself
Good Patron – UTR Media
Groovy Hemp Podcast
Growth Mindset Podcast

 

 

Haunted History Chronicles
HER Power
Hold That Note
Homespun Haints
How I Built It
How I Met Your Monster
How To Scale Yourself
Human B Gon
If the Walls Could Talk
ImportantofquestionsQuora.com
in the LOOP Breakaway Roping Podcast
inbetweenish
Inside Geneva
Insider Interviews with E.B. Moss
Insurance Vs History
Into the Aether – A Low Key Video Game Podcast
Into The Wild
JazzXploration
Journey With Care
Just Between Coaches
La bonne équipe
La Khôlle
La Pause Café
La Sainte Bible – Louis Second
Lay of the Brand
Le Podcast Immobilier Belge (PIB)
Leader of Learning
Les Investisseurs 4.0
Life’s Questions & Lessons
Listening on Purpose
Living A Life In Full
Living Our Beliefs
Local Obscene
Love Your Caregiving Life
Make Life Work
Mama Turned Mompreneur – Monetize a podcast | Start a podcast | Work from home moms
Mariage Engagé
Meeples And Wine
Melissa and Lori Love Literacy ™
mémé avait raison
Mid-life Men
Mindful Agility
Mindfulness in Voce
Mission: Impact
Mom Homie
Money Talk With Tiff
Mosquito Springs Paranormal
Motoring Podcast – News Show
Motoring Podcast – Rear View
Murder Mystery Podcast
My Amazing Woman
My Tog Blog About Awesome Content Creation
Navigating Cancer TOGETHER
NEMOC není BEZMOC
New Screenwriters on Breaking In
NFT and Chill
Nightmares & Grief
No BS Business School
Notes from Your Acupuncturist: Conversations on Acupuncture and Holistic Health
Office ADHD
Oh F*ck Yeah with Ruan Willow
On Good Authority: Publishing the Book that Will Build Your Business
On se narre bien !
On The Porch With Front Porch Music
Operations with Sean Lane
Oportuno
Papilles
Parents-Voyageurs : Le Podcast du voyage en famille
Patriot Lessons: American History and Civics
Pipeline Meeting – Marketing Podcast About Sales
Plus Tard Je Serai
PNW Haunts & Homicides
Pod Chat – Insights and Trends from Podcast Experts
Podcast Like a Girl
Podfluence
PQTR, Pourquoi tu restes ?
Qualified Tutor Podcast
Queer We Are
Rags To Riches Textile Upcycling Podcast
Ready to Be Petty: A Pop Culture Podcast
Rebel Uprising
Reclamation Podcast
Reclamation Podcast: Reclaiming Good Practices for Following Jesus
Red Fern Book Review by Amy Mair
Save Your Sanity – Help for Toxic Relationships
Savvy Social Podcast
Sensuous Peripheries
Serial Napper
She Runs Eats Performs
Si on te demande, tu diras que tu ne sais pas
Simple English News Daily
Songs That Don’t Suck

 

 

Sound Judgment
Spend Donate Invest
Spirit Sherpa
Spookery
Standup Comedy “Your Host and MC”
Starfleet Leadership Academy – Leadership Through Star Trek
Stories and Strategies for Public Relations and Marketing
Story On A Budget
Storypillar
Students of Mind
Successful Fashion Freelancer
Sugar Coated
Systems Saved Me®
Talk Copy to Me
Talk Shit With P
Talkin‘ Politics & Religion Without Killin‘ Each Other
The 80s Movie Podcast
The Action Catalyst
The B.I.Stander Podcast
The Bee’s Knees
The big d z one
The Big Truth Podcast
The Black Wine Guy Experience
The Bread of the Word Podcast
The Briefing by the IP Law Blog
The Business Podcast Blueprint
The Circle Sessions
The Community Cats Podcast
The Creative Seat
The Dine One Six
The Games Odyssey Podcast
The Gaming Blender
The Great Detectives of Old Time Radio
The Hansel and Gretel Code
The Happy Pill Podcast
The Insomnia Fix: How To Sleep Better
The Integrated Schools Podcast
The Joe Cohen Show
The KAJ Masterclass LIVE
The Know Like & Trust Show with Britney Gardner: Authentic Automated Marketing
The Life Shift – Stories about Life-Changing Moments
The Light Inside
The Madness of Chartrulean
The Mic XM
The NaturalBirth Talk
The Old Trail Boss
The Outdoor Biz Podcast
The Pilates Goddess Podcast
The Planted Runner
The Pleasurehood Podcast
The Podcast Space
The Power of Music Thinking
The Revolutionary Man Podcast
The Root Of The Science Podcast
The Slow Pitch Sales Podcast
The Storage Papers
The Struggle is Real: Adulting 101
The Supernatural Protection Company
The Ten Thousand Things
The Trout Show
The Vesta Clinic
The Wild West Extravaganza
The Y in History
They Knew Which Way to Run
This Being Human
Tiene que haber algo más
Time for What Matters
Tiny House Lifestyle Podcast
To All the Men I’ve Tolerated Before
To Be A Rebel
Todo Que Ver
Totally Useless Information with Nick & Roy
Trade Show Insights
Trouve ta place avec Maximise ton potentiel
Two Chairs No Waiting Andy Griffith Show Fan Podcast
Two Designers Walk Into a Bar
Two Dudes Watch Cartoons
Unlocking Joy After Grief | Christian Grief Support, Life After Child Loss, Encouragement For Your Faith
Unpacking Peanuts
Vet Life Reimagined
We Are Already Free
We Rise By Lifting Each Other
We‘ve Got a Problem
What It’s Like To…
What the Dice!?
When Science Speaks
Winfluence – The Influence Marketing Podcast
With Heart and Wonder
Within The Realm
Year of Plenty Podcast
you’re listening to radio revel
Your Money on Purpose
Zen Parenting Radio
Zéro déchet, au boulot !
псяча буда

 

 

“Am I Old Yet?” A coming of age screwball comedy with a difference
(Dé)clics responsables
#TheClaudesSENLaw Campaign Podcast
1001 Album Complaints
101 Stage Adaptations
12 Points – le Podcast qui décrypte l’Eurovision
40ish and Searching
48 Days to the Work You Love Internet Radio Show
4×4 Canada
80s TV Ladies
A Promise To Kristin
AgEmerge Podcast
Aging Wisely: The Podcast
Allez viens, on cuisine!
Allyship is a Verb
AlzAuthors: Untangling Alzheimer’s & Dementia
Andrew Rappaport’s Rapp Report
Autoimmune Rehab
Because Everyone Has A Story – BEHAS
Beer, Bourbon and Balderdash
Believe in Dog
Bespoken Bones Podcast
Best D Life with Daniela- Helping You Find the Bliss in Your Busy
Big Fat Positive: A Pregnancy and Parenting Journey
BIPOC Credits
Birthful
Black & Opinionated
Black Women Evolve
Blue 58 – A Packers Podcast
Blue Mountain Village Voices
Boring Books for Bedtime Readings to Help You Sleep
Bradley Weaver’s Family Fun Club
Brand Your Passion
Break the Ceiling
Brodd Talk
Business of Tech
CASHING OUT: An Exitwise M&A Podcast
CCTV: The Nonstop Pop Show
Champagne! pointdexclamation – Je vous secoue pour faire monter la pression et enfin faire poper vos projets, personnels ou rémunérateurs 🙂
Character Creation Cast
Chasseurs de rêves
Cheers to Your Prosperity
Circle of Qi Podcast™
Compelled – Christian Stories & Testimonies
Conversations With #AskAsh
Conversations with Rich Bennett
Course Creators HQ…All About Online Courses
Create Art Podcast
Cure for Podfade | Create a Profitable Business with a Podcast
Dads With Daughters
Darkness
Deadbeats, Divorces & Dividends: A Woman’s Guide to Real Estate and Finance
Debate This!
Digital Skills Mastery Lab
Disenchanted
Distribution First
Does This Happen to You
Dorktales Storytime
ech-ecoutez-cette-histoire
Emo Dojo™
En dehors de ma surface
Ensemble Impactons Demain présenté par Vincent Lopez
Entrepreneur’s Enigma
Everything Everywhere Daily
ExpatsEverywhere Presents: Let’s Move to Portugal
Exploring Washington State
Fab Female Nutrition
Fabulous Over Fifty
Faithspotting
Family Potluck
Fashion Career Stories
FemTech Focus
Fill’Expats
Finding the NEXTLevel
First Class Founders
For Your Reference
For Your Reference, A Sports Reference Podcast
Forces for Nature
Founding Mothers
Fun with Bells
FUTR Podcast
Futur Chien Guide
Garden Basics with Farmer Fred
GeekCast Radio
Get Clear with Crystal Ware
Go Pitch Yourself
Good Patron – UTR Media
Groovy Hemp Podcast
Growth Mindset Podcast
Haunted History Chronicles
HER Power
Hold That Note
Homespun Haints
How I Built It
How I Met Your Monster
How To Scale Yourself
Human B Gon
If the Walls Could Talk
ImportantofquestionsQuora.com
in the LOOP Breakaway Roping Podcast
inbetweenish
Inside Geneva
Insider Interviews with E.B. Moss
Insurance Vs History
Into the Aether – A Low Key Video Game Podcast
Into The Wild
JazzXploration
Journey With Care
Just Between Coaches
La bonne équipe
La Khôlle
La Pause Café
La Sainte Bible – Louis Second
Lay of the Brand
Le Podcast Immobilier Belge (PIB)
Leader of Learning
Les Investisseurs 4.0
Life’s Questions & Lessons
Listening on Purpose
Living A Life In Full
Living Our Beliefs
Local Obscene
Love Your Caregiving Life
Make Life Work
Mama Turned Mompreneur – Monetize a podcast | Start a podcast | Work from home moms
Mariage Engagé
Meeples And Wine
Melissa and Lori Love Literacy ™
mémé avait raison
Mid-life Men
Mindful Agility
Mindfulness in Voce
Mission: Impact
Mom Homie
Money Talk With Tiff
Mosquito Springs Paranormal
Motoring Podcast – News Show
Motoring Podcast – Rear View
Murder Mystery Podcast
My Amazing Woman
My Tog Blog About Awesome Content Creation
Navigating Cancer TOGETHER
NEMOC není BEZMOC
New Screenwriters on Breaking In
NFT and Chill
Nightmares & Grief
No BS Business School
Notes from Your Acupuncturist: Conversations on Acupuncture and Holistic Health
Office ADHD
Oh F*ck Yeah with Ruan Willow
On Good Authority: Publishing the Book that Will Build Your Business
On se narre bien !
On The Porch With Front Porch Music
Operations with Sean Lane
Oportuno
Papilles
Parents-Voyageurs : Le Podcast du voyage en famille
Patriot Lessons: American History and Civics
Pipeline Meeting – Marketing Podcast About Sales
Plus Tard Je Serai
PNW Haunts & Homicides
Pod Chat – Insights and Trends from Podcast Experts
Podcast Like a Girl
Podfluence
PQTR, Pourquoi tu restes ?
Qualified Tutor Podcast
Queer We Are
Rags To Riches Textile Upcycling Podcast
Ready to Be Petty: A Pop Culture Podcast
Rebel Uprising
Reclamation Podcast
Reclamation Podcast: Reclaiming Good Practices for Following Jesus
Red Fern Book Review by Amy Mair
Save Your Sanity – Help for Toxic Relationships
Savvy Social Podcast
Sensuous Peripheries
Serial Napper
She Runs Eats Performs
Si on te demande, tu diras que tu ne sais pas
Simple English News Daily
Songs That Don’t Suck
Sound Judgment
Spend Donate Invest
Spirit Sherpa
Spookery
Standup Comedy “Your Host and MC”
Starfleet Leadership Academy – Leadership Through Star Trek
Stories and Strategies for Public Relations and Marketing
Story On A Budget
Storypillar
Students of Mind
Successful Fashion Freelancer
Sugar Coated
Systems Saved Me®
Talk Copy to Me
Talk Shit With P
Talkin‘ Politics & Religion Without Killin‘ Each Other
The 80s Movie Podcast
The Action Catalyst
The B.I.Stander Podcast
The Bee’s Knees
The big d z one
The Big Truth Podcast
The Black Wine Guy Experience
The Bread of the Word Podcast
The Briefing by the IP Law Blog
The Business Podcast Blueprint
The Circle Sessions
The Community Cats Podcast
The Creative Seat
The Dine One Six
The Games Odyssey Podcast
The Gaming Blender
The Great Detectives of Old Time Radio
The Hansel and Gretel Code
The Happy Pill Podcast
The Insomnia Fix: How To Sleep Better
The Integrated Schools Podcast
The Joe Cohen Show
The KAJ Masterclass LIVE
The Know Like & Trust Show with Britney Gardner: Authentic Automated Marketing
The Life Shift – Stories about Life-Changing Moments
The Light Inside
The Madness of Chartrulean
The Mic XM
The NaturalBirth Talk
The Old Trail Boss
The Outdoor Biz Podcast
The Pilates Goddess Podcast
The Planted Runner
The Pleasurehood Podcast
The Podcast Space
The Power of Music Thinking
The Revolutionary Man Podcast
The Root Of The Science Podcast
The Slow Pitch Sales Podcast
The Storage Papers
The Struggle is Real: Adulting 101
The Supernatural Protection Company
The Ten Thousand Things
The Trout Show
The Vesta Clinic
The Wild West Extravaganza
The Y in History
They Knew Which Way to Run
This Being Human
Tiene que haber algo más
Time for What Matters
Tiny House Lifestyle Podcast
To All the Men I’ve Tolerated Before
To Be A Rebel
Todo Que Ver
Totally Useless Information with Nick & Roy
Trade Show Insights
Trouve ta place avec Maximise ton potentiel
Two Chairs No Waiting Andy Griffith Show Fan Podcast
Two Designers Walk Into a Bar
Two Dudes Watch Cartoons
Unlocking Joy After Grief | Christian Grief Support, Life After Child Loss, Encouragement For Your Faith
Unpacking Peanuts
Vet Life Reimagined
We Are Already Free
We Rise By Lifting Each Other
We‘ve Got a Problem
What It’s Like To…
What the Dice!?
When Science Speaks
Winfluence – The Influence Marketing Podcast
With Heart and Wonder
Within The Realm
Year of Plenty Podcast
you’re listening to radio revel
Your Money on Purpose
Zen Parenting Radio
Zéro déchet, au boulot !
псяча буда