Advanced Podcast Marketing Strategy to Attract & Convert Listeners Into Buyers
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Everyone Says Podcasting Is “Easy”
I could pull dozens of screen shots showing various podcast hosting platforms, “marketing” tools, podcast launch courses, and “podcast growth” services advertising just how easy it is.
But that feels petty, not to mention unecessary.
Because you already know the reality:
Podcasting is anything but easy.
In fact, talk to any multi-platform creator and they’ll be quick to tell you:
Podcasting is the single hardest medium to grow an audience on today.
But they’ll also tell you something else.
That if you can build a podcast audience, it’s the most valuable channel of your content ecosystem.
Hard things tend to be like that.
Find a way to get to the other side of them and the reward is more than worth the effort.
But first, you have to get to the far side…
Which is where we come in.
Whether your last episode got 50k downloads or 5, Podcast Marketing Academy has smart, strategic, precision-engineered resources to help you hit your next growth milestone, convert more buyers, and build a highly energized following, business, and brand around your show.
If you’re serious about your podcast, you’re in the right place.
Let’s get to work.
Pinpoint Why Your Show Isn’t Growing & Converting
Take our free two-minute assessment to identify the specific gaps in your marketing that are keeping you from growth & sales.
Plus receive a personalized roadmap of what to do to fix them.
How Jen 10Xed Her Coaching Income In 6 Months
Host of The Healthy Skin Show
After dialing in her marketing for a new show, Jen:
- Generated 9,500 downloads in her first month, 4x her previous top monthly total in four years of producing her previous show.
- 10x’d her practice’s revenue within 6 months.
- Raised her prices 3 times in 9 months… and still had a client wait list longer than she could handle, almost all of whom discovered her services through the show.
In-Depth Podcast Marketing Guides
The 4 Phases of Podcast Growth
If your marketing isn’t working, there’s a good chance it’s because you’re using the wrong tactics for the phase of growth you’re in. Here’s how to use the right marketing strategy at the right time
How to Become A Better Podcast Interviewer
A practical guide to improving your interviews, episodes, and guest relationships using the hidden skills, traits & practices behind truly great guest interviews.
The Definitive Guide to Podcast Hooks
The dark art & curious science of crafting a podcast that worms its way into your listeners’ minds and refuses to leave.
How Doone Grew From 2k → 15k Dl/Mo In 6 Months
Host of Female Startup Club
After working together to develop a cohesive growth & monetization strategy strategy Doone:
- Grew to to 15k dl/mo within 6 months
- Was invited to join the HubSpot network where her show was promoted on Amy Porterfield’s, Jenna Kutcher’s, and My First Million’s podcasts.
- Launched a highly profitable community for female DTC founders, and a $5k/mo 1:1 coaching program.
- Grew her email list to 19k+, and social following to 120k+.
- Published a best-selling book that became the #55 overall book in Australia.
- Got invited to meet the King of England 🤯
Deep Dive Podcast Marketing Support for Sophisticated Creators, Brands & Marketers
You’re a professional, not a hobbyist. You don’t have time to waste on pseudo-experts giving generic marketing advice you can find on Google (or ChatGPT).
Our programs are rigorously engineered to get you results, with proven marketing strategies, frameworks, and playbooks designed to attract, retain, and convert listeners.
A Step-by-Step Playbook to Your First 500 Podcast Subscribers
First500 is a self-paced video course and playbook walking you through the single hardest phase of podcast marketing: Gaining initial traction.
First500 Is Designed For:
- Established shows that have hit a plateau at fewer than 500 downloads per episode
- New shows that are looking to develop their ongoing post-launch marketing strategy
- Hosts who are new to—or intimidated by—marketing and looking for a straightforward, easy-to-follow playbook to get started
- Business owners, creators, and podcast managers looking for the 80/20 solution to gaining traction without spending hours consuming content.
Personalized, On-Demand Podcast Strategy For Businesses & Pro Creators
The PMA Membership gives you on-demand access to everything you need to grow your show, including personalized strategy & feedback, 100+ hours of podcast marketing training, dozens of step-by-step marketing playbooks, weekly coaching calls, a community of growth-oriented podcasters, and more.
The PMA Membership Is Designed For:
- Experienced business owners, professional creators, marketers, and podcast professionals looking for ongoing personalized marketing support
- Established shows that have been podcasting for at least a year and are looking to accelerate growth
- Brands & business owners looking to increase client acquisition and podcast-driven revenue
- Hosts looking to build (or grow) a robust cross-channel marketing strategy around podcasting, email, video, social, and more
How Heidi Generated An Additional $20k In 6 Months
Host of Freelance Fashion Designers Get Paid
After working together to develop a cohesive growth & monetization strategy strategy Heidi:
- Integrated her funnel more strategically into her show and immediately started getting new leads, leading to $1k–$2k/mo of evergreen sales of her signature course.
- Ran her lowest effort launch yet to validate a new higher-ticket program and brought in more than $10k.
- Rebranded and refocused her show & within weeks was ranking as the #2 show for her primary keyword in Apple Podcasts.
- Landed her first sponsor for an initial $2k campaign. Has now generated 10s of thousands of dollars in sponsorship revenue over the past year.
Start Learning
Daily Podcast Marketing Micro Lessons
A daily newsletter breaking down the mechanics and the magic of making and marketing podcasts that grow, sell, and resonate.
Data-Driven Podcast Marketing Insights
Exploring the data behind the biggest and fastest growing shows to help you make better, smarter, more effective marketing decisions for your show.
Podcast Marketing Tear Downs
In every episode, we dissect one podcast to uncover tips, tactics, and strategies you can implement to grow your show.
What Our Community Says
Meet Your Podcast Marketing Strategist
Over the past 9 years, I’ve worked with hundreds of coaches, consultants, educators, authors, and professional creators, helping them generate over 100 million podcast downloads and millions of dollars in revenue.
I created Podcast Marketing Academy to help you put those lessons to work in your show and your business.
“Jeremy is 100% qualified, and I rave about him to everyone I know.
I highly respect him and appreciate his vision. His expertise and field of knowledge is incredible. Seriously.”
– Archana Nayak
How Rob 5Xed Lead Acquisition In 3 Months
How Michael Became a Multi-Award Winning Producer
How Carolyn Consistently Ranks In The Top-30 For Her Category
Stop Guessing. Start Growing.
Pick your poison and let’s get to work.
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Join The Membership
Level up your marketing abilities, accelerate your growth, and increase your podcast-driven revenue with ongoing access to us & our full collection of podcast marketing training and playbooks, designed to meet you where you’re at and help you get results.
Work with us 1:1
If you’re looking for personalized strategy and growth support, we offer in-depth podcast & marketing audits, custom growth plans designed around your show, team training, 1:1 consulting, and more.