Podcast Marketing Academy Membership
Grow Your Podcast.
Sell Your Stuff.
Get personalized marketing strategy, education, and support—tailored to your show, your business, and your goals & challenges—exactly when you need it to help you grow your show and convert listeners into buyers.
How Jen 10Xed Coaching Income In 6 Months
How Doone Grew From 2k → 15k Dl/Mo In 6 Months
How Heidi Generated An Additional $20k In 6 Months
“I’m only halfway through and in the past month alone we’ve seen both our listeners and subscribers double.”
Brains Byte Back
“I can see in my download numbers already, where I was staying consistent at 1500 downloads, now I’m up to, 2300 downloads.”
Biz Cush
Women Worriers
“Since enrolling in PMA my show has grown consistently nearly every month. Each of the last 6 months have been among my highest in terms of downloads.”
Eric Maddox
Latitude Adjustment
The Podcast Marketing Puzzle
There’s no one successful way to market and grow a podcast.
Which is one of the reasons why growing a show is so hard.
Every show has a unique set of goals, audience, and business model, after all.
Layer on top the unique combination of skills, resources, interests, values, personality, superpowers, and constraints that every host brings to the table, and it quickly becomes clear…
Figuring out the best way to grow your show is like trying to solve Rubik’s Cube with a blindfold on.
Unfortunately, that’s just the tip of the iceberg…
There’s No One Magic Bullet For Podcast Growth
If you want to grow your show, you have to learn to solve dozens of different marketing challenges. Here are just a few of the puzzles that frustrate podcast creators the most.
Finding Podcast-Market-Creator Fit
Developing a show that you both genuinely love creating & for which there is clear audience demand might be the single hardest aspect of marketing.
Most shows give up before they ever find it.
Identifying Where & How to Reach Your Ideal Listeners
When you don’t know who your absolute ideal listeners are, where to find them, and how to connect with them, your marketing efforts are nothing more than shooting in the dark.
Developing A Compelling Differentiation Strategy
If potential listeners can’t clearly understand why they’re better off listening to your show than one of the (potentially dozens of) other shows on your topic, you’re in for a long, expensive, uphill slog.
Honing Your Show Pitch & Messaging
Your show has about 5 seconds to grab the attention of potential listeners & pull them in to learn more. Most shows waste that first impression with muddled messaging & underwhelming packaging… and miss out on subscribers.
Crafting A Highly Recommendable Show
Word of mouth can be one of the most powerful growth drivers for your show. But without understanding the specific reasons listeners recommend shows in the first place, it’s almost impossible to generate.
Generating Predictable Podcast-Driven Revenue
When your show churns out a consistent stream of income, you can confidently re-invest back into your show & marketing and your growth potential explodes.
Most shows never figure this out, however, and their potential remains capped.
If your show isn’t having the impact you know it’s capable of, it’s likely because one or more (or all) of these puzzles remains unsolved.
And while these challenges are difficult to overcome in any medium, let’s be real and call out what you likely already suspect to be the case…
Podcasting is a uniquely difficult medium to grow in.
Part of it is the lack of good data to inform your creative & marketing decisions.
And part of it is that while there’s a near-infinite amount of advice, information, and support catering to brand-new podcasters looking to learn the basics…
When it comes to in-depth, advanced resources for serious, established hosts, producers, and marketers looking to take their shows to the next level, those resources are few and far between.
As a result, most creators, founders, and even many experienced marketers spend years beating their heads against a wall trying to find the answers to these problems on their own.
The good news is you don’t have to be one of them.
Your Secret Weapon For Podcast Growth
The Podcast Marketing Academy Membership program gives you access to everything you need to reach your next growth milestone, whether that’s gaining traction, scaling your marketing team, or converting more listeners into customers.
Case Study: How Sam Webster Harris from Growth Mindset Psychology went from 30k dl/ep to 100+k dl/ep in 3 months.
How It Works
There’s no one size fits all approach to growth.
That’s why the membership includes access to a comprehensive array of growth-oriented resources, each intentionally created to help you solve a different facet of your personal marketing puzzle.
In-Depth Curriculum
Featuring more than 100+ hours of in-depth, highly-actionable video content, the PMA Lesson Library is the most comprehensive podcast marketing curriculum available.
Also available as a private podcast feed, the lessons will help you understand the key components of an effective podcast marketing strategy… and walk you through building it in real time.
Weekly Group Coaching
Each week, members have access to a 60-minute small-group coaching call with me.
On these calls, you’ll be able to bring your questions and get detailed advice, feedback, and recommendations from me, as well as the rest of the community.
Detailed Marketing Playbooks
While the curriculum will help you understand the essential components of an effective podcast marketing strategy, our detailed, step-by-step playbooks will walk you through building it out.
These playbooks are always being updated & expanded in order to give you the most up-to-date podcast marketing guides available.
Personal Feedback From Me
Trusted feedback from someone who understands your show, your goals, and how podcasting actually works is one of the scarcest resources available.
The feedback you receive in the Membership is honest, takes you, your show, and your goals around it into account, and is delivered with kindness.
Growth-Oriented Community
Unlike other podcast communities, the PMA Membership is made up of established creators, founders, producers, and marketers that are serious about growth.
The average member has produced more than 100 episodes and run their business for several years.
Full PMA Content Library
In addition to the PMA Foundation curriculum, members also get access to an extensive library of guest expert workshop, as well as my full library of paid workshops and courses.
Those workshops include:
- Roadmap to 5-Figure Sponsors
- The Podcast Traction Playbook
- The Minimalist Podcast Marketing Playbook
- Perfect Podcast Packaging
- And more
Every component of the membership has been designed with one goal in mind:
To eliminate as many roadblocks and as much friction between you and your show’s growth as possible.
“You never feel like you’re out there on your own doing this work of marketing your podcast.”
Build Your Podcast Growth Engine
Everything we do in the PMA Membership is designed to help you develop your own podcast growth engine. This means helping you build out systems around four essential components.
1. Exposure
Your system for consistently and predictably gaining exposure to new potential listeners, clients, and customers who are a perfect fit for your show and your work.
2. Attraction
Exposure doesn’t do much if you can’t convert attention into something more.
The attraction component of your growth engine is all about creating a show & creative platform that hooks your ideal listeners & reels them in.
4. $$$
The final step in your podcast growth flywheel is generating revenue that you’re then able to invest back into your marketing to grow even faster.
When you unlock this, your growth potential is near-infinite.
3. Retention
Getting a new listener to click play for the first time is the hardest part of podcast marketing.
But if you can’t retain first-time listeners & turn them into longtime subscribers, growth is going to be slow.
1. Exposure
Your system for consistently and predictably gaining exposure to new potential listeners, clients, and customers who are a perfect fit for your show and your work.
2. Attraction
Exposure doesn’t do much if you can’t convert attention into something more.
The attraction component of your growth engine is all about creating a show & creative platform that hooks your ideal listeners & reels them in.
3. Retention
Getting a new listener to click play for the first time is the hardest part of podcast marketing.
But if you can’t retain first-time listeners & turn them into longtime subscribers, growth is going to be slow.
4. $$$
Getting a new listener to click play for the first time is the hardest part of podcast marketing.
But if you can’t retain first-time listeners & turn them into longtime subscribers, growth is going to be slow.
With the EARS Framework as our overall strategic guide, you’ll build out 4 tactical systems that will power your podcast (and business) marketing strategy.
The Concept Catalyst
Our process for developing an easy-to-market podcast concept that eliminates competition and gets your ideal listeners eyes lighting up as soon as they come across it. (This is the secret sauce to all effective podcast marketing almost everyone ignores.)
The Infinity Loop
Where you’ll develop a cohesive, conversion-oriented content strategy based around your core IP & flagship offer (which we’ll develop together if you don’t already have it) that positions you as the expert and makes it unmistakably clear why your audience should buy from you.
The Email Engine
Our straightforward 3-part email market system that will grow your audience, surface hot leads, and accelerate your average client’s time to conversion… all while minimizing the amount of time you spend writing emails.
Lean Listener Acquisition
With the other systems thrumming along, we’ll develop a lean, focused exposure strategy designed to maximize your exposure to targeted pockets of your ideal listeners to maximize audience acquisition while minimizing effort.
The result is a high-octane Podcast Growth Engine personally tuned to you, your show, and your business to grow both your audience and your income.
Fearlessly Take On Your Next Marketing Challenge
No matter what’s currently standing between you and better results for your show and your business, the PMA Membership can help.
Here are just a few of the marketing & growth puzzles our members are currently working on cracking.
Incorporating video into production workflows
Developing sustainable social strategies
Implementing AI in creative & marketing processes
Identifying & pitching win-win collaborations w/ other creators
Strategically converting more listeners into clients & customers
Launching additional content channels like newsletters & YouTube
Experimenting with paid advertising campaigns
Hiring, training & building out a podcast team
Rebranding & refocussing a long-running show
With a cohesive growth framework to guide your strategy, battle-tested playbooks to take the guesswork & procrastination out of marketing, and an experienced coach & community to bring your tricky questions to, you’ll feel confident in taking on any marketing challenge you encounter.
(even in the face of shifting trends, ever-changing algorithms, shiny new tools, and short-lived marketing fads that everyone else is distracting themselves with)
“Amazing community of people. It’s really helped the sense of isolation I had.”
Who Is the Membership For?
The Membership is specifically designed for…
Serious hosts, producers, & marketers who are in this for the long haul and are looking for ongoing support & resources to help them achieve sustainable growth.
- You don’t have $10k/mo to spend on marketing agencies.
- You’ve mastered the basics of production and are ready to focus on growth.
- You have a solid show but you struggle to get more listeners.
- You genuinely enjoy the process of creating your show. It’s not just a marketing checkbox you feel you’re supposed to tick.
- You want a cohesive system for growth, not just a disjointed collection of tactics.
- You want to do generous, genuine marketing that doesn’t leave a bad taste in your audience’s mouths.
Who’s Not a Fit?
- You’re brand new to podcasting & content creation and are still figuring out the basics of recording & production
- You’re just dabbling in podcasting and might not stick with it
- You’re looking for a quick fix to increase your downloads or revenue.
- You’d rather outsource your marketing than do it yourself.
- You’d prefer to work 1:1 with a consultant to get results faster
If you’re looking for 1:1 support, our 1:1 consulting offers can help you develop a personalized growth plan.
If you’re still not certain, consider our growth guarantee…
Our Guarantee
Podcast Marketing Academy is designed with one goal in mind: To grow your podcast audience.
If, at any point within the first 14 days of joining the membership, you don’t feel the curriculum, resources, and personal support will help you achieve that goal, simply drop us a note and we’ll be happy to refund your tuition.
“I’ve learned to market my show better, but also, how to use my show to market my coaching business, to market me.”
Meet Your Marketing Coach
Hi, I’m Jeremy Enns, founder of Counterweight Creative and Podcast Marketing Academy.
Over the past 7 years, my team and I have worked with dozens of high-level business owners, helping them generate over 50 million podcast downloads and millions of dollars in revenue.
In working behind the scenes in a diverse group of businesses, I started to recognize the recurring patterns that separate shows that grow and convert casual listeners into raving fans, clients, and customers, and shows that plateau, falter, and fizzle.
I want to help you put those lessons to work in your show and your business.
“Jeremy is 100% qualified, and I rave about him to everyone I know.
I highly respect him and appreciate his vision. His expertise and field of knowledge is incredible. Seriously.”
– Archana Nayak
My writing on podcast growth is regularly read by creators, marketers, & executives from places like
Along with thousands of indie creators, entrepreneurs, marketers, and producers.
Some Shows I’ve Worked With
Learn From Me
In addition to the carefully crafted curriculum and curated resources, the PMA Membership is where I share the messy first drafts and experiments I’m running to grow my own creator business.
Behind the Scenes in My Business
Every month, I share a deep-dive behind-the-scenes look into my own creator business through my monthly reviews.
You’ll see my revenue, expenses, audience growth KPIs, goals, experiments, wins, and failures.
Most importantly, you’ll get a window into why I’m making certain decisions and pursuing specific tactics to help you make smarter, more aligned decisions within your own creative business.
Real-World Examples & Walkthroughs
Theory is useless if you don’t understand how to actually implement it .
In addition to the monthly reviews, I also share regular deep dives into the specific tactics, tools, and strategies I’m implementing in my business so you copy and paste them for yourself.
More About Me
Multi-6-figure agency
I’ve run a multi-6-figure podcast agency for 9 years… & systematized it to the point where I now spend <10 min/wk on it.
$1M+ Business Revenue
I’ve generated over $1M in revenue over the past 5 years including $100k+ each in digital product sales, coaching / consulting, and cohort-based courses.
10 online courses
From live cohort to self-paced, to email to audio format.
6-Time Podcast Host
Including solo, interview, co-hosted, & narrative formats.
Publish a Daily Newsletter
That goes out to 9k subscribers from places like NPR, The New York Times, Spotify, BBC, Netflix and more.
Built A 15-Person Team
And dealt w/ all the hiring, firing, training & culture-building that comes with it.
Take A Peek Inside The Membership
Let’s Recap
In-Depth Curriculum
Teaching you the fundamentals behind an effective growth strategy.
Step-By Step Playbooks
Walking you through exactly how to implement specific marketing strategies.
1:1 Coaching
Giving you personalized feedback & support directly from me.
Growth-Focused Community
Of other serious creators & founders committed to growing their shows.
All Courses & Workshops
Immediate access to all past and future workshops & courses.
Discounts on Podcast & Marketing Tools
From some of the most popular podcast tools available. More being added all the time.
Stop Guessing. Start Growing.
Podcast Marketing Academy Membership
$2,500 per year
Includes:
- PMA Foundation curriculum
($2,500 value) - Step-by-step marketing playbooks
($2,500 value) - Weekly group coaching & monthly hook workshops w/ Jeremy
($4,000 value) - Monthly hot seats w/ Jeremy
($3,000 value) - Members-only community forum
- Behind-the-scenes walkthroughs & monthly reviews
- Access to all workshops & courses
($1,000 value) - Savings on podcasting tools
($1,000 value) - Access to all future courses, workshops, playbooks, and community updates
- Personalized podcast audit from Jeremy
($2,500 value) - 8 x 60-min 1:1 coaching calls w/ Jeremy
($4,000 value) - 8 x Personalized, step-by-step growth plans designed by Jeremy after each 1:1
($10,000 value) - Weekly 2-hour small group implementation sessions w/ Jeremy
($4,000 value)
1:1 Podcast Growth Engine Membership
$9,000 per year
Includes:
- PMA Foundation curriculum
($2,500 value) - Step-by-step marketing playbooks
($2,500 value) - Weekly group coaching & monthly hook workshops w/ Jeremy
($4,000 value) - Monthly hot seats w/ Jeremy
($3,000 value) - Members-only community forum
- Behind-the-scenes walkthroughs & monthly reviews
- Access to all workshops & courses
($1,000 value) - Savings on podcasting tools
($1,000 value) - Access to all future courses, workshops, playbooks, and community updates
- Personalized podcast audit from Jeremy
($2,500 value) - 8 x 60-min 1:1 coaching calls w/ Jeremy
($4,000 value) - 8 x Personalized, step-by-step growth plans designed by Jeremy after each 1:1
($10,000 value) - Weekly 2-hour small group implementation sessions w/ Jeremy
($4,000 value)
“I’m really, really grateful. This was definitely the best investment I’ve made in my work. Probably ever. The service you provide is really wonderful and you do it with tremendous generosity and tremendous skill. So thank you.
– Omkari Williams
Stepping Into Truth
“It’s not just like learn these things and you have to figure out how to apply them… It’s like, learn these things and you’re going to actively apply them.”
How Jen 10Xed Coaching Income In 6 Months
How Doone Grew From 2k → 15k Dl/Mo In 6 Months
How Heidi Generated An Additional $20k In 6 Months
How Rob 5Xed Lead Acquisition In 3 Months
How Michael Became a Multi-Award Winning Producer
How Carolyn Consistently Ranks In The Top-30 For Her Category
I’ve taken a lot of courses and as an educator, Jeremy is very much in the top echelon and I think other people who teach classes could learn from his approach, I really do.
“The Academy has given me the fire again to be excited about new projects. Even with my old show, just since the start of the Academy the downloads have been going up even though I’m not posting new episodes. Just because I understand how to market and promote it better.
Based on the calls, the community, and the content, I would have paid at least four times what I paid for The Academy. It was way more in-depth than I anticipated.”
“The stuff you taught me, no shit, changed my life. It made my podcast more fun to do and easier to maintain. In fact, I am now launching 2 additional mini-episodes a week without a lot of effort. All because of what you taught me.
“It’s so incredible the diverse group of people you’ve brought together, each so kind and motivating in their own way. It’s so rare to see a group like that, and I’m glad to be a part of it
It feels like a safe space to share and get some really helpful constructive criticism as well as be creative and get a boost when we need it.”
“What stands out from Jeremy is that he’s so genuine. Quite often when I’m doing courses, I don’t get that sense from the instructor. I feel that a lot of it is about them, and their business, and what they want for themselves, rather than genuinely looking for the best for the cohort. I think that’s a big part of Jeremy’s uniqueness.”
“The program is very structured and has a very clear pathway in order to reach the outcome that you’re intending to reach. It isn’t just a lot of reading or videos.”
“I’ve learned so much from PMA that I didn’t even expect was going to be associated with the program that’s ended up opening up these other doors. Many more doors than I ever would have imagined.”
– Hal Hark
Raise Your Kids on Concerts
“If you’re ready to immerse yourself, do it. It will really get to the foundations of what you need. It’s not just going through a course, you’re really getting mentorship that is really invaluable. I think that’s probably the biggest benefit. We really do feel that we’re getting mentorship and it’s just opening up possibilities.”
– Aileen Smith
She Runs, Eats, Performs
“There aren’t very many places you can talk openly about podcasting. Whereas with this, I felt like I could talk about my show and I was able to really get a window into what am I doing wrong here? Because if I’m doing something wrong, I’d like to fix it.”
– Andrea Crisp
The Couragecast
“Jeremy’s genuine desire to help us succeed really came through. I appreciated his time on the calls and all the information he shared”
– Elizabeth Cush
Awaken Your Wise Woman
More questions?
Please reach out at Jeremy (at) podcastmarketingacademy.com and I’ll be happy to help you decide on whether or not Podcast Marketing Academy is a good fit for where you’re currently at with your show!