On Demand Podcast Growth Workshop
The Content Strategy Schematic
The 4-tiered content strategy system behind shows that effortlessly (& automatically) convert listeners into customers without a whiff of stress, sleaze, or salesiness… all while producing less content.
Let Me Show You How Content Marketing Is Actually Supposed to Work (Almost No One Gets This)
What You’ll Learn Inside The Content Strategy Schematic:
- The four tiers of your podcast content strategy… and how align them to maximize growth & sales (most people only think about one)
- The simple reason most expertise-based content fails (hint: educating your audience won’t make them buy)
- How to stop cannibalizing your paid offers with your free content
- Why “nurturing your audience” is preventing your listeners from buying from you
- Why the old advice about developing the “Know, Like, & Trust” factor is actually holding your content back
- The ultra-specific “Chain of Beliefs” your audience needs to have before they’ll even think of buying from you (and how to use your content to build it)
- The real point of content marketing when it comes to marketing your business (it’s not audience growth, nurturing, or direct sales)
- The “Infinity Loop” Content Strategy that organically sells your products & services… while also keeping your existing customers engaged (earning you more repeat customers and subscription renewals)
- How the right content strategy makes episode creation easier… while also helping you sell more and grow faster
- And lots more
100% Lifetime Guarantee
If you do not get value from this training and templates you can claim a full refund at any time for any reason. Simply email your receipt and you will be refunded within 3 working days.
Workshop Ticket
Exactly What You Get:
- The Content Strategy Schematic Pt 1: Understanding Content Marketing From The Inside Out — In this 2.5 hour ultra-deep-dive, you’ll learn the core concepts behind successful content marketing as we reverse engineer how content actually makes customers buy.
- The Content Strategy Schematic Pt 2: Writing Your Content Source Code — In this 2.5 session, you’ll learn how to bake the elements of effective content marketing into all 4 tiers of your content marketing strategy, to ensure any content you produce is working to attract and convert clients & customers on autopilot.
- The Content Strategy Schematic Workbook — All the templates, prompts, exercises, and examples you’ll need to dial in your content strategy
- Implementation Session Recording — Watch me help a series of business owners apply the Content Strategy Schematic concepts directly to their shows, businesses, and offers in real time in this 2-hour implementation session.