Attraction Articles

What’s Your Podcast’s Hook?

Whether it’s filling movie theater seats or building a podcast audience, a great hook is essential for getting people through the door.

The Only Type of Podcast You’ll Ever Be Able to Grow

Chances are, you'd like your podcast to reach more people. Not just reach people, however, but connect with them, move them, change them. The way to achieve that, as you might have already guessed, is through marketing. But there's a catch. There's a secret that...

Is Your Podcast Packaging Confusing Potential Listeners?

One of the best pieces of marketing advice I ever received was this: "A confused mind always says 'no'." When it comes to podcasting, this advice applies most specifically to your podcast's messaging. Here's how it works: Clear messaging has the effect of both...

Start Growing Your Show— Here’s How

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