Imagine you’re trying to convince a friend to check out one of your favourite bands. You know they’ll enjoy their music, but you first have to get them to listen. You could start with the genre, of course. But genres–while helpful–are also incredibly...
As podcasting becomes more and more crowded, being intentional about your show’s positioning ever more important. If you’re not familiar with the concept of positioning, essentially it explains the space your occupy in an industry or niche relative to your...
While Apple has produced a number of iconic ad campaigns over the years, one of the most memorable is surely the “I’m a Mac/I’m a PC” series. In the ads, PCs were personified by a hapless (if friendly), doughy middle-aged office worker. Macs on...
Chances are, you’d like your podcast to reach more people. Not just reach people, however, but connect with them, move them, change them. The way to achieve that, as you might have already guessed, is through marketing. But there’s a catch. There’s a...
With several million podcasts in existence, there’s a lot of noise in the world of podcasting. It’s not as much as Youtube (31 million channels) or blogging (600 million), but it’s certainly not nothing. Many of those podcasts feature solid content...
One of the best pieces of marketing advice I ever received was this: “A confused mind always says ‘no’.” When it comes to podcasting, this advice applies most specifically to your podcast’s messaging. Here’s how it works: Clear...
