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Using Anchors & Associations to Reel in More Podcast Listeners

by Jeremy Enns | Sep 23, 2023 | Blog, Messaging

Imagine you’re trying to convince a friend to check out one of your favourite bands. You know they’ll enjoy their music, but you first have to get them to listen. You could start with the genre, of course. But genres–while helpful–are also incredibly...

Your Podcast Needs to Be the One & Only (Here’s How to Do It)

by Jeremy Enns | Sep 23, 2023 | Blog, Differentiation

As podcasting becomes more and more crowded, being intentional about your show’s positioning ever more important. If you’re not familiar with the concept of positioning, essentially it explains the space your occupy in an industry or niche relative to your...

Every Successful Podcast Has A “Villain” (Here’s How to Find Yours)

by Jeremy Enns | Sep 23, 2023 | Blog, Differentiation

While Apple has produced a number of iconic ad campaigns over the years, one of the most memorable is surely the “I’m a Mac/I’m a PC” series. In the ads, PCs were personified by a hapless (if friendly), doughy middle-aged office worker. Macs on...

The Only Type of Podcast You’ll Ever Be Able to Grow

by Jeremy Enns | Sep 17, 2023 | Attraction, Blog

Chances are, you’d like your podcast to reach more people. Not just reach people, however, but connect with them, move them, change them. The way to achieve that, as you might have already guessed, is through marketing. But there’s a catch. There’s a...

How Emulating Successful Podcasts Kills Your Potential for Growth

by Jeremy Enns | Sep 17, 2023 | Blog, Differentiation

With several million podcasts in existence, there’s a lot of noise in the world of podcasting. It’s not as much as Youtube (31 million channels) or blogging (600 million), but it’s certainly not nothing. Many of those podcasts feature solid content...

Is Your Podcast Packaging Confusing Potential Listeners?

by Jeremy Enns | Sep 16, 2023 | Attraction, Blog, Packaging

One of the best pieces of marketing advice I ever received was this: “A confused mind always says ‘no’.” When it comes to podcasting, this advice applies most specifically to your podcast’s messaging. Here’s how it works: Clear...

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