Chances are, you’d like your podcast to reach more people.
Not just reach people, however, but connect with them, move them, change them.
The way to achieve that, as you might have already guessed, is through marketing.
But there’s a catch.
There’s a secret that anyone who’s ever grown their podcast (or newsletter, YouTube channel, business… or pretty much anything else) knows to be the key to successful marketing.
It’s a secret so big, and so obvious that you’ve probably looked right at it, through it, or around it and still not seen it for what it is.
No, it’s not one of those scammy online marketing secrets.
I’m not going to ask you to spend your life savings or buy my $27 eBook in order to discover it.
That’s not how we do things around here.
No, this secret is the antithesis of that type of “marketing”.
This secret is much simpler:
Before you can successfully market your podcast, you need to create a marketable podcast.
In a way at least.
And at the same time, it’s not.
Once you accept that there is no magic pill, no silver bullet, no marketing hack or tactic that can shortcut your way to success, you realize that this is where the real work begins.
At creating a marketable podcast.
A podcast that relies less on your constant promotion, because other people are doing it for you.
Not because you paid them. Not because you told them to.
But because they can’t help themselves.
Marketable podcasts cause your ideal listeners’ ears to perk up as soon as you tell them what it’s about.
Marketable podcasts stand out. They eliminate competition because they explore new, uncharted terrain, whether in style or subject matter or target audience.
Marketable podcasts catch on immediately with a small group of listeners who didn’t realize they were waiting for this exact show.
When you have a marketable podcast, marketing is easy.
Yes, there’s still marketing to be done. But this comes more in the form of connection, engagement, and listening than it does promotion, advertising, and broadcasting.
The real marketing work has been (and is) done by creating something remarkable in the first place. Something worth talking about.
Without a marketable podcast, you’ll have a hard time finding traction with any type of marketing.
So what do you say?
Let’s build marketable podcasts.
Let’s build podcasts worth talking about.
Let’s build podcasts for which there is no easy alternative.
They’ll do the rest.