With several million podcasts in existence, there’s a lot of noise in the world of podcasting.
It’s not as much as Youtube (31 million channels) or blogging (600 million), but it’s certainly not nothing.
Many of those podcasts feature solid content and tight production, and yet only a relatively small number of them manage to cut through the noise and build audiences around them.
So what are these podcasters doing differently?
We can talk about the marketing and content strategies these podcasters use to create and grow compelling podcasts. But there’s something deeper, more foundational that those strategies are built on top of, which is this:
In order to grow a successful podcast, you need to create the show that only you can create.
Of those 2 million existing shows, tens of thousands of them are simply poor imitations of more popular established podcasts.
And yet, despite all the similarities, these imitations usually differ in one key area.
Rather than create a podcast that is truly and uniquely their own, they’ve tried to recreate someone else’s.
I probably don’t need to tell you that it rarely works for them and it won’t work for you either.
You can’t be the next Tim Ferriss, Krista Tippett, Brene Brown or Dax Shepherd.
But you can be the next you.
In, fact, you already are.
So lean into it. Create the podcast that only you could possibly create