Think for a moment about your very favourite podcast. The show that you wish yours could be. What are the gaps currently separating your podcast from that show? Chances are they’re significant. Your favourite podcast might record in a professional production...
Imagine you’re trying to convince a friend to check out one of your favourite bands. You know they’ll enjoy their music, but you first have to get them to listen. You could start with the genre, of course. But genres–while helpful–are also incredibly...
If you’ve been producing your podcast for long, you know how much work goes into creating a great podcast. Guest outreach & management, research, recording, editing, promotion… Let’s just say it’s a lot. Each episode of my last podcast...
There are two ways to make anything better, including a podcast. The first, and more obvious, is to add something new. More features. More benefits. More bonuses. We often look at the work of others we perceive as more successful and think the difference in results is...
As podcasting becomes more and more crowded, being intentional about your show’s positioning ever more important. If you’re not familiar with the concept of positioning, essentially it explains the space your occupy in an industry or niche relative to your...
I always marvel at the way my girlfriend, Kelly, can get on a call with a total stranger and within 5 minutes be chatting away as if they grew up together. It might be (and often is) a prospective client, potential collaborator, a new acquaintance, or even a customer...
