I always marvel at the way my girlfriend, Kelly, can get on a call with a total stranger and within 5 minutes be chatting away as if they grew up together.
It might be (and often is) a prospective client, potential collaborator, a new acquaintance, or even a customer support rep. It doesn’t matter who.
Almost without fail, doors open and good things happen when she gets on calls with people.
As an introvert who often finds work calls to be draining and uncomfortable, this is a skill I wish I possessed.
For me, calls are a challenge. For Kelly, they’re a superpower.
Like Kelly, we all have our own superpowers.
- Skills that others struggle with but come easy to us.
- Personality traits that make us distinct and memorable.
- Contexts or situations where, when we put ourselves in them, good things simply seem to happen.
The thing is, we often have no idea we possess these superpowers.
Kelly had no idea her experience on calls was unique until I pointed it out.
What was remarkable to me was the default experience for her. The same is true for the rest of us.
We assume everyone else experiences life the same way we do. In the process, we look right past our greatest sources of potential leverage. Which is a shame.
Because while we all regularly benefit from our superpowers simply by virtue of their existence, the real magic happens when we become aware of them and then lean into them.
When it comes to podcasting, this means structuring your show in a way that highlights your superpowers. Listeners might seek out a show for the topic, but they stick around for the host.
As such, it’s essential that your podcast highlights you at your very best.
Think about where you feel flow.
Think about the things you get positive feedback on.
Think about what comes easily to you but is difficult for others.
Think about the situations where good luck just seems to find you.
Find your superpowers and then build your podcast around them.