Here’s a quick bit of trivia to pull out at your next dinner party. The word salary is rooted in the Latin word “sal” for salt. Why? Because in the days of the Roman Empire, salt was so valuable that Roman soldiers were paid a portion of their wages in salt,...
Retention Articles
Start With Surprise: The Simple Strategy For Structuring Satisfying Podcast Episodes
A straightforward approach to consistently creating episodes that deliver satisfying payoffs that keep listeners coming back.
The B-Plot: The Hidden Emotional Hook Running Through All Great Podcasts
Peel back the surface layer to understand what makes shareable shows connect with listeners and inspire long-lasting connection.
4 Podcast Growth Challenges (& How to Design Your Show to Solve Them)
Until you design your show to solve these four specific podcast marketing problems, growing your podcast will be all but impossible.
Everything Podcast Listeners Love, Hate, and Wish More Hosts Understood About Interviewing
If you want to make better interviews, here’s what to avoid, embrace, and seek out in your episodes.
How to Become A Better Podcast Interviewer
A practical guide to improving your interviews, episodes, and guest relationships… and growing your show along the way.
The Peak-End Rule: The Surprising Power Of Ending Your Episodes With Intention
How one small tweak will transform your listener retention both within episodes and between them.
Podcast Listener Churn: The Quiet Killer Undermining Your Podcast Marketing
The hidden side of podcast marketing that know one talks about but is essential to growing your show effectively.
The Subtle Message Every Great Show Communicates to It’s Listeners
The internal question that will drive away your listeners… unless you can definitively answer it for them.
This is How Good Your Podcast Needs to Be to Have a Shot at Success
You don’t need incredible production or world-changing content to create a successful podcast. But you do need to be better than average.
First Meaningful Engagement: A Simple Strategy to Create Podcast Listeners, Advocates & Customers In 5 Minutes or Less
When it comes to podcast marketing, most creators are taking the slowest, longest approach to their destination. Here’s a shortcut.
8 Specific Elements Found In Every Great Podcast Episode
Check these boxes in every podcast episode you produce to instantly improve your listener retention & growth.
Value Density: How to Objectively Measure (& Improve) the Quality of Your Podcast
A simple (but non-obvious) metric that might just change the way you plan, edit, and produce your podcast episodes forever.
Frontloaded Episodes: How to Structure Your Episodes to Improve Listener Retention & Increase Growth
A simple episode sequencing hack to grab your podcast listeners’ attention and keep them engaged throughout the episode.
Listener-Oriented Episodes: The Key to Improving Podcast Listener Retention & Engagement
One of the most common (and avoidable) mistakes keeping podcasters from more retention, engagement, and growth.
Attack & Defend: The Tactic Behind All Captivating Podcast Interviews
What great screenwriters & novelists know about creating engaging dialogue that you can apply to your podcast interviews.
The Reason Your Podcast Guests Aren’t Sharing Their Episodes (and What You Can do to Fix it)
Over the past few years, I've probably guested on around 50 podcasts. As someone who has both hosted four shows myself and spends every day working with other hosts, I’m keenly aware of the frustration of guests not sharing their episodes once they’re published....
To Retain More Podcast Listeners, Get Clear on Why They Choose You
You don’t get to pick your listeners. But if you play your cards right, they’ll pick you.
The 4 Hooks Framework: The Key to Winning Over New Podcast Listeners
The success or failure of your podcast ultimately boils down to your ability to get people to click "play" on your episodes. And while there’s a lot that goes into getting (and keeping) people listening, the majority of the battle is won or lost within the first few...
Average Time to Value: The Most Important Metric For Hooking & Retaining More Podcast Subscribers
The first three minutes are more important than any others in your episode. Here’s how to know if you’re making the best use of them.
Why Specificity Is the Hidden Driver of Podcast Growth & Monetization
Whether its a heart surgeon, auto mechanic, or podcast host, when it comes to solving problems, we all want to work with a specialist.
To Keep Podcast Listeners Coming Back, Nail Your Episode Endings
The last few minutes of an episode play a massive role in keeping your listeners coming back. Here’s how to think about constructing them.
Want Your Podcast Listeners to Buy From You? Here’s What You Need to Do Every Episode
If you feel under-compensated for all the work you put into your show, you might be missing one crucial piece of your podcast strategy.
Great Podcasts Have A Distinctive Fingerprint. Does Yours?
If you want your show to both stand out and retain listeners, it helps to make use of all the tools at your disposal. Here are a few of them.
Great Shows Are Built Around The Host’s Superpowers. Is Yours?
Every host has their own unique skills, personality, and perspectives. Your goal is to identify yours and build your show around them.
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Free Marketing Assessment
Take our 2-minute podcast marketing assessment to identify the bottlenecks that are keeping your show from more growth & conversions and how to fix them.