Podcast Strategy Articles

If Your Podcast Isn’t Your Audience’s Favorite, It’s Nothing

At the end of 2020, I discovered the software tool, Notion. If you’re not familiar with it, Notion is an ultra-flexible, all-in-one workspace, allowing you to wrap all your favorite productivity tools into one neat & tidy package. Now, I’m a systems nerd, and I...

Great Podcasts Do “Work” for Their Listeners. Does Yours?

I came across this tweet from Sam Parr, host of the massively successful ​My First Million​ podcast a while back. The show's concept is that in every episode, Sam and his co-host Shaan brainstorm potential million-dollar business ideas for their listeners to take and...

What’s the Rare Thing Your Podcast Provides?

Hi friends, I'm a bit of an ice cream fiend. I've sampled ice cream at dozens if not hundreds of ice cream shops around the world and my very first podcast was actually a show about local ice cream in Vancouver. Since I know you're curious, my favourite shop is Salt...

Before You Can Achieve Podcasting Success, You Need to Define It

Asking what podcasting success looks like might seem like a silly question to ask. "Millions of downloads, of course! Oh, and a line up of sponsors out the door... And a book deal... and I want to interview Barrack Obama... And maybe a spin-off Netflix series? Once my...

The Square Peg, Round Hole Podcast Problem

When I started producing podcasts in 2016, podcasting was a completely different world. At only 60k active podcasts (compared to more than a million today), the medium was a lot less crowded for creators like us. With little competition, podcast hosts didn't need to...

Start Growing Your Show— Here’s How

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