Here’s a quick bit of trivia to pull out at your next dinner party. The word salary is rooted in the Latin word “sal” for salt. Why? Because in the days of the Roman Empire, salt was so valuable that Roman soldiers were paid a portion of their wages in salt,...
2026 Articles
3 Crucial Shifts to Get the Most From Your Podcast Marketing
Podcasting (along with the rest of the world) is in the midst of a rapid shift. A shift in what listeners want from podcasts, how we define podcasts, and how podcasts can best grow your business. This week—the 6-year anniversary of Podcast Marketing Academy—I'm...
Creating A Durable Podcast In the Age of AI
Over the past couple of years, there's been a lot of hand-wringing about the impact of video when it comes to what podcast audiences want and expect, and the changes this shift forces podcast creators to make—or at the very least consider. What's been discussed less...
Why This Podcast Works: Poetry Unbound
How a niche poetry podcast built a mainstream audience around a low-priority topic… and what you can learn from it.
Why This Podcast Works: Money For Couples w/ Ramit Sethi
There are few categories more saturated than personal finance. For one, the topic of money and finance applies to nearly everyone on Earth, meaning there's a massive potential audience. For another, it’s a topic most of us spend a lot of time thinking, worrying, and...
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