Podcasting has a clickbait problem. And it’s possible you’re a part of it (though you probably don’t realize it).
Winning the First Click: How A Few Small Changes to Your Podcast Packaging Can Lead to Massive Growth
They might not seem like much. But a few targeted adjustments to your outward facing listener touch points have a way of compounding.
The success or failure of your podcast ultimately boils down to your ability to get people to click "play" on your episodes. And while there’s a lot that goes into getting (and keeping) people listening, the majority of the battle is won or lost within the first few...
Sure, this advice might no longer be applicable in the corporate world. But it’s more applicable than ever in podcasting.
One Sneaky Psychological Bias Keeping Potential Listeners From Choosing Your Podcast (& How to Get Around It)
To see it in action, all you have to do is start scrolling through Netflix… and then wait for the overwhelm to kick in.
One of the best pieces of marketing advice I ever received was this: "A confused mind always says 'no'." When it comes to podcasting, this advice applies most specifically to your podcast's messaging. Here's how it works: Clear messaging has the effect of both...
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