Improving your episode titles is perhaps the single highest leverage task for winning over more new listeners. Here’s how to do it.
Packaging Articles
5 Podcast Cover Art Design Decisions That Will Accelerate Your Growth
Most would-be podcast listeners never make it past your cover art. Here’s how to change that through strategic design.
Hook Stacking: The Dark Art & Curious Science of Crafting Podcasts That Stick… & Grow
Lessons from the greatest song-writer of our time on creating a podcast that worms its way into your audience’s mind and refuses to leave.
Are Your Episode Titles Accidentally Killing Your Growth?
Podcasting has a clickbait problem. And it’s possible you’re a part of it (though you probably don’t realize it).
Winning the First Click: How A Few Small Changes to Your Podcast Packaging Can Lead to Massive Growth
They might not seem like much. But a few targeted adjustments to your outward facing listener touch points have a way of compounding.
The 4 Hooks Framework: The Key to Winning Over New Podcast Listeners
The success or failure of your podcast ultimately boils down to your ability to get people to click "play" on your episodes. And while there’s a lot that goes into getting (and keeping) people listening, the majority of the battle is won or lost within the first few...
The Cliché Career Advice That Will Grow Your Podcast
Sure, this advice might no longer be applicable in the corporate world. But it’s more applicable than ever in podcasting.
One Sneaky Psychological Bias Keeping Potential Listeners From Choosing Your Podcast (& How to Get Around It)
To see it in action, all you have to do is start scrolling through Netflix… and then wait for the overwhelm to kick in.
Is Your Podcast Packaging Confusing Potential Listeners?
One of the best pieces of marketing advice I ever received was this: "A confused mind always says 'no'." When it comes to podcasting, this advice applies most specifically to your podcast's messaging. Here's how it works: Clear messaging has the effect of both...
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