A practical guide to improving your interviews, episodes, and guest relationships… and growing your show along the way.
2024 Articles
The Peak-End Rule: The Surprising Power Of Ending Your Episodes With Intention
How one small tweak will transform your listener retention both within episodes and between them.
Hook Stacking: The Dark Art & Curious Science of Crafting Podcasts That Stick… & Grow
Lessons from the greatest song-writer of our time on creating a podcast that worms its way into your audience’s mind and refuses to leave.
Content Fractals: How to Make Your Podcast Stand Out By Zooming In
The secret to going big with your podcast often starts by aiming smaller and looking closer than anyone else is willing to.
What If We’ve Got Podcast Analytics All Wrong?
Downloads are the universal metric for tracking podcast success. But are they the best one? And what are we even trying to measure in the first place?
Breaking Down the Data From the Podcast Marketing Trends Explained Launch
A behind the scenes look at the early data from the Podcast Marketing Trends Explained launch, along with some key insights & observations.
Podcast Listener Churn: The Quiet Killer Undermining Your Podcast Marketing
The hidden side of podcast marketing that know one talks about but is essential to growing your show effectively.
The Subtle Message Every Great Show Communicates to It’s Listeners
The internal question that will drive away your listeners… unless you can definitively answer it for them.
The 80/20 of Every Early-Stage Podcast Marketing Strategy
When it comes to marketing your podcast, nothing else matters if you don’t get this right.
Smash or Pass: A Simple Tactic to Assess Your Podcast’s Growth Potential
This 30-second test will tell you everything you need to know about whether your show has a viable shot at success.
The Gaping Hole at the Center of Every Failing Podcast Marketing Strategy
Almost no one pays any attention to this aspect of podcast marketing. And yet, it will make or break your ability to grow.
Avoid This Podcast Listener Feedback At All Cost
Four short words that are the death knell for any podcast’s marketing and growth potential… and how to avoid them.
The Four Phases of Podcast Growth: How to Use the Right Podcast Marketing Strategy at the Right Time
If your marketing isn’t working, there’s a good chance it’s because you’re using the wrong tactics for the phase of growth you’re in.
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