Two guys chatting shows are both some of the most popular… & derided podcast formats. So what does it take to do this type of show well?
Podcasts Articles
Podcast + Newsletter = $$$
Paired together, podcasting & email are a potent tool to accelerate customer acquisition. Here’s how to set it up.
The Hidden Design Process Behind Great Podcast Cover Art
Your cover art is the single most important asset of your podcast. Along with your show title, it’s one of the only elements that almost everyone who ever stumbles across your show will encounter. And when they do, what they see on the cover will determine whether...
Roasting Another Generic TV Rewatch Podcast (…Or Is It?)
Learn how subtle changes can improve discoverability, keep listeners engaged, and boost your podcast’s growth.
This Podcast Has Mastered Show Notes SEO
When it comes to SEO, most show notes are useless. These are not most show notes, however…
How to (Inadvertently) Undermine A Great Podcast Concept
A podcast is only as good as it’s concept. But a great concept is only as good as the packaging that communicates it to potential listeners.
To Grow Your Podcast, Answer This Question
Know how well produced your podcast is, if listeners don’t understand what’s in it for them it’s going to be hard to grow.
How Soon Is TOO Soon to Monetize Your Podcast?
Everyone wants to monetize. But what most creators don’t realize is that monetization carries a hidden (and significant) cost.
Roasting A Hit Food Podcast… That You’d Never Know Is A Food Podcast
At first glance, this looks like a mind-numbingly boring podcast. But it’s not… which hints at a major problem with the show’s packaging.
Stupid Mistakes, Happy Accidents & Surprising Insights From Making & Marketing Our First 20 Episodes
We spend the majority of our time thinking about podcast marketing & growth. But that doesn’t mean we have it all figured out.
Trolls HATE This Podcast… But We Loved It.
How do you compete in a crowded niche of bigger shows? This show (and it’s unique concept) offer us a clue.
We Asked Podcast Listeners Why They Stopped Listening (And They Didn’t Hold Back)
Less than 2% of people who listen to your show will ever become regular listeners. Why is that? And is there anything you can do about it?
Does the Tim Ferriss Podcast Playbook Still Work?
Tim Ferriss has inspired countless podcasters to create shows interviewing “top performers”… but can any of them succeed?
6 Storytelling Principles to Hook & Retain Listeners (That Apply to Every Show)
Even though they’re not always obvious, the elements of storytelling are at the heart of every great episode. Here’s how to master them.
Roasting a Niche & Nerdy History Podcast
Advantages & pitfalls of serialized shows, Apple Podcasts “Channels”, SEO opportunities, standing out by aiming narrow, doing a clear “Job”.
The 10k Timeline: How Long It Takes to Reach 10k dl/ep (& How to Accelerate the Process)
We all know success doesn’t happen overnight. But what does the data say about how long it takes to reach 1k… or 10k downloads per episode?
Roasting A Film Industry Podcast that Was Just Begging for Criticism
How to remove clutter from your show’s packaging that is keeping the value from showing through (and confusing potential listeners)
How Your Podcast Format Sets You Up For Success… or Failure
How long should your episodes be? What’s the best format for growth? Plus the most important decision you can make if you want to grow.
Roasting the Most Boring (But Weirdly Intriguing) Podcast You’ve Ever Heard Of (Insurance vs History w/ Meredith Brasher)
Is it possible to take a boring topic and turn it into a mass market hit show? Here’s what it takes.
80/20 Podcasting: What to Invest In (& What to Ignore) at Each Stage of Your Show’s Growth
Most podcasters waste their time on tasks that will never lead to growth, while ignoring the small number of things that matter. Are you?
Roasting a Beloved Tech Podcast: Primary Technology by Apple Insider Host Stephen Robles
Leveraging your reputation, status games, and increasing audience through differentiation.
What’s the Best Way to Spend Money to Grow Your Podcast?
How to get the best ROI on your podcast production and marketing budget to maximize growth… whether it’s $100 or $10,000 per month.
Roasting A Professional Copywriter’s Podcast (Cracking Copy w/ Ella Hoyos & Minnie McBride)
Intentional vibe setting, why people unsubscribe from podcasts, implicit/explicit context, podcast SEO strategy, sharpening your episode titles & more.
3 (Non-Social) Marketing Channels High-Growth Shows Use to 2x Their Audience
Everyone talks about podcasting’s “Discoverability Problem”. But does it actually exist?And if not how do you get your show in front of more listeners?
Roasting A “#1” Christian Parenting Podcast (The Empowered Stepmom w/ Jen Rogers)
Roasting Christian parenting podcast, The Empowered Stepmom’s packaging & sharing what you can learn to improve your show & get more listeners.
Does Social Media Actually Grow Your Podcast Audience? (& If Not, What Are Your Other Options?)
What everyone gets wrong about using social media to grow your podcast, and what you should be doing instead.
Roasting A Fashion Business Podcast (How Fitting w/ Alison Hoenes)
Roasting fashion podcast, How Fitting’s packaging & sharing what you can learn to improve your show’s cover art, title & description.
Two Hard-to-Spot (But Very Real) Problems Suffocating Your Podcast’s Growth
The reason most podcasts suffer from slow growth is because of two problems most hosts never know they have. Here’s how to spot (& fix) them.
Podcast Roast: Wits & Weights w/ Philip Pape
Roasting fitness podcast, Wits & Weights’ packaging & sharing what you can learn to improve your show’s cover art, title & description.
The Hard Truth About Growing A Podcast In 2024 (and What You Can to Beat the Odds)
Why a small number of podcasts get the majority of the results… and what to do about it when it comes to creating & marketing your show.
Start Growing Your Show— Here’s How
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Free Marketing Assessment
Take our 2-minute podcast marketing assessment to identify the bottlenecks that are keeping your show from more growth & conversions and how to fix them.