42 MIN • Podcast Roast

Roasting A Professional Copywriter’s Podcast (Cracking Copy w/ Ella Hoyos & Minnie McBride)

Intentional vibe setting, why people unsubscribe from podcasts, implicit/explicit context, podcast SEO strategy, sharpening your episode titles & more.
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By Jeremy Enns

In this episode of Podcast Marketing Trends Explained, we roast Cracking Copy’s podcast’s packaging.

We break down what’s working, what’s not, and what you can learn to improve your podcast cover art, title, show description, SEO, and episode titles to improve your podcast discoverability and get more listeners.

Specifically, we discuss:

  • An underrated cover art strategy
  • Why people unsubscribe from podcasts
  • Understanding implicit and explicit context
  • Podcast SEO strategy
  • Sharpening your episode titles
  • And lots more

Listen in Apple | Spotify | Everywhere Else

Topics Covered

00:00 Introduction
00:50 First Impressions of the Podcast Packaging
02:04 Analyzing the Podcast Cover Art
05:32 Analyzing the Podcast Name
07:21 Analyzing the Show’s Description
16:30 Analyzing the Episode Titles
25:01 Custom Artwork
28:52 Key Takeaways & Recommendations
32:00 How to Submit Your Show for an Audit

Resources

Podcast Growth Guide
Thread: Why people unsubscribe from podcasts

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