The most marketable shows are built around a consistent premise that tells listeners what they can expect from each and every episode. Consistently delivering on that premise allows listeners to build a listening habit and even a sense of anticipation around the show,...
Roast My Podcast Articles
Genius Podcast Hack For Creating A Super Compelling Show
People listen to podcasts for one reason and one reason only: They’re selfish. In other words, listening to the show gives them some kind of tangible benefit. These benefits can be anything from making them smarter to teaching them a skill to making them laugh, or...
Watch Us Workshop a Cyber-Security Podcast’s Messaging & Website In Real Time
The easier it is for people to understand what your show’s about and what’s in for them… the faster you’ll grow. Here’s how to do it.
How to Beat Bigger Podcasts As An Indie Creator
Your show probably isn’t the biggest of the best. But that doesn’t mean you can’t stand out against larger, deep-pocketed competitors.
One Mistake That Kills Word of Mouth Podcast Growth
Word of mouth is powerful for podcast growth but there are key mistakes that can hold the show back from acquiring new listeners.
The Key to Growing A Conversational Podcast
Two guys chatting shows are both some of the most popular… & derided podcast formats. So what does it take to do this type of show well?
Roasting Another Generic TV Rewatch Podcast (…Or Is It?)
Learn how subtle changes can improve discoverability, keep listeners engaged, and boost your podcast’s growth.
This Podcast Has Mastered Show Notes SEO
When it comes to SEO, most show notes are useless. These are not most show notes, however…
How to (Inadvertently) Undermine A Great Podcast Concept
A podcast is only as good as it’s concept. But a great concept is only as good as the packaging that communicates it to potential listeners.
To Grow Your Podcast, Answer This Question
Know how well produced your podcast is, if listeners don’t understand what’s in it for them it’s going to be hard to grow.
How Soon Is TOO Soon to Monetize Your Podcast?
Everyone wants to monetize. But what most creators don’t realize is that monetization carries a hidden (and significant) cost.
Roasting A Hit Food Podcast… That You’d Never Know Is A Food Podcast
At first glance, this looks like a mind-numbingly boring podcast. But it’s not… which hints at a major problem with the show’s packaging.
Trolls HATE This Podcast… But We Loved It.
How do you compete in a crowded niche of bigger shows? This show (and it’s unique concept) offer us a clue.
Does the Tim Ferriss Podcast Playbook Still Work?
Tim Ferriss has inspired countless podcasters to create shows interviewing “top performers”… but can any of them succeed?
Roasting a Niche & Nerdy History Podcast
Advantages & pitfalls of serialized shows, Apple Podcasts “Channels”, SEO opportunities, standing out by aiming narrow, doing a clear “Job”.
Roasting A Film Industry Podcast that Was Just Begging for Criticism
How to remove clutter from your show’s packaging that is keeping the value from showing through (and confusing potential listeners)
Roasting the Most Boring (But Weirdly Intriguing) Podcast You’ve Ever Heard Of (Insurance vs History w/ Meredith Brasher)
Is it possible to take a boring topic and turn it into a mass market hit show? Here’s what it takes.
Roasting a Beloved Tech Podcast: Primary Technology by Apple Insider Host Stephen Robles
Leveraging your reputation, status games, and increasing audience through differentiation.
Roasting A “#1” Christian Parenting Podcast (The Empowered Stepmom w/ Jen Rogers)
Roasting Christian parenting podcast, The Empowered Stepmom’s packaging & sharing what you can learn to improve your show & get more listeners.
Roasting A Fashion Business Podcast (How Fitting w/ Alison Hoenes)
Roasting fashion podcast, How Fitting’s packaging & sharing what you can learn to improve your show’s cover art, title & description.
Podcast Roast: Wits & Weights w/ Philip Pape
Roasting fitness podcast, Wits & Weights’ packaging & sharing what you can learn to improve your show’s cover art, title & description.
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Take our 2-minute podcast marketing assessment to identify the bottlenecks that are keeping your show from more growth & conversions and how to fix them.