From the outside, today’s roastee appears to be… well, a mind-numbingly boring show.
Peel back the layers, however, and you’ll discover a show with a fresh and fascinating take on its topic.
But therein lies the problem.
While this show has a unique angle on its topic, is it being held back by packaging that doesn’t clearly communicate that hook?
Let’s find out.
Topics Covered
00:12 Introducing the roastee
00:38 Introducing our roastee, Discover Ag
00:55 First impressions based on the show packaging
01:25 Cover art analysis
02:38 Deciphering the show’s title and description
03:39 Packaging confusions and contradictions
09:35 Rating the episode titles & descriptions
12:43 Why we’re still not sure who this show is for
13:33 Listen test: Impressions based on the first minute
17:00 Analyzing the show’s trailer
23:57 Should this show rebrand or reposition themselves?
27:27 Do attractive people have a leg up in podcasting?
32:56 Summarizing the roast: Key takeaways and suggestions
Resources
Subscribe to Tara Vander Dussen and Natalie Kovarik’s podcast Discover AG
Tim Ferriss
58Ember
David Perell
Subscribe to Podcast Marketing Trends Explained
Explore the full Podcast Marketing Trends 2023 Report
