Podcast Differentiation Pt 1: Sharpening Your IdeaThis lesson will teach you how to focus an idea around a unifying concept to cut through the noise and attract more listeners.Most Podcast Ideas Are Dull There are countless great ideas being hatched every single day....
Podcast Growth Articles
Podcast Growth Guide: Podcast-Market-Creator Fit
Podcast-Market-Creator FitThis lesson will teach you how to assess whether your show idea has the potential to succeed in the long term.Why Shows Grow Not every podcast has the ability to grow. After working with hundreds of podcast creators and publishers, and...
Podcast Growth Guide
An exhaustive, no-punches-pulled guide to podcast marketing & growth for serious creators, brands, and marketers.
The 10 People You Need to Grow Your Podcast
As podcast creators, our shows often based around a big goal or grand vision for how to make life better for a specific group of people. That vision might be a refinement or improvement on the way things are currently done or a complete uprooting of the existing...
Distribution Isn’t Enough to Grow Your Podcast
There's a classic scene in Season 4 of Seinfeld that relates perfectly to how many podcast creators approach their shows. Jerry and George are in a meeting with Russell Dalrymple, President of NBC pitching him a pilot for a TV show Jerry and George are writing. When...
The Truth About How Podcasts Really Grow
A few months ago, I decided to go through the list of podcasts I subscribed to and determine exactly how I had discovered them in the first place. There were 18 podcasts in my feed from Seth Godin's, Akimbo to Krista Tippett's, On Being, 99 Percent Invisible to LeVar...
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Free Marketing Assessment
Take our 2-minute podcast marketing assessment to identify the bottlenecks that are keeping your show from more growth & conversions and how to fix them.