You don’t need incredible production or world-changing content to create a successful podcast. But you do need to be better than average.
2023 Articles
How Much Untapped Revenue Is Locked Up In Your Podcast?
There’s a good chance you’ve got (possibly tens of) thousands of dollars locked up in your podcast. Here’s how to get it out.
Big League Podcasting: How to Compete (& Win) Against the Biggest Shows, Networks & Companies In the World
You can’t compete on budget, time, or quality. But that doesn’t mean your small, scrappy podcast can’t win.
The 3 Levers of Mastering Podcast Marketing
Video game designers have known about this concept for years. It applies equally to creating and growing your podcast.
First Meaningful Engagement: A Simple Strategy to Create Podcast Listeners, Advocates & Customers In 5 Minutes or Less
When it comes to podcast marketing, most creators are taking the slowest, longest approach to their destination. Here’s a shortcut.
8 Specific Elements Found In Every Great Podcast Episode
Check these boxes in every podcast episode you produce to instantly improve your listener retention & growth.
Value Density: How to Objectively Measure (& Improve) the Quality of Your Podcast
A simple (but non-obvious) metric that might just change the way you plan, edit, and produce your podcast episodes forever.
Frontloaded Episodes: How to Structure Your Episodes to Improve Listener Retention & Increase Growth
A simple episode sequencing hack to grab your podcast listeners’ attention and keep them engaged throughout the episode.
54 Predictors of Podcast Marketing Success
When you look close at successful podcast creators, the same traits, mindsets, and strategies show up again and again.
Are Your Episode Titles Accidentally Killing Your Growth?
Podcasting has a clickbait problem. And it’s possible you’re a part of it (though you probably don’t realize it).
Listener-Oriented Episodes: The Key to Improving Podcast Listener Retention & Engagement
One of the most common (and avoidable) mistakes keeping podcasters from more retention, engagement, and growth.
Why Memorability Is One of the Most Important Levers for Podcast Growth (& How to Achieve It)
You’ll never create a podcast that every new listener loves. But you can certainly create one they all remember. In fact, you have to.
Winning the First Click: How A Few Small Changes to Your Podcast Packaging Can Lead to Massive Growth
They might not seem like much. But a few targeted adjustments to your outward facing listener touch points have a way of compounding.
How Would Tesla Create & Market A Podcast?
A poignant lesson on advertising, marketing, and winning through your creative bravery rather than your budget.
A Simple Test to Predict Your Podcast Growth
The clues about your podcast’s future growth are hidden in plain sight. You just need to know where to look.
Attack & Defend: The Tactic Behind All Captivating Podcast Interviews
What great screenwriters & novelists know about creating engaging dialogue that you can apply to your podcast interviews.
6 Reasons Your Podcast Listeners Aren’t Buying (& The Solution to Each of Them)
If you’ve built up your podcast audience but your listeners aren’t buying your product or service, one (or more) of these is the culprit.
Differentiation: The Secret Behind Creating A Magnetic Podcast that Captivates Your Audience & Amplifies Your Marketing
How to design a show that stands out as the obvious choice for your ideal listeners… and simplifies every aspect of your marketing.
The Reason Your Podcast Guests Aren’t Sharing Their Episodes (and What You Can do to Fix it)
Over the past few years, I've probably guested on around 50 podcasts. As someone who has both hosted four shows myself and spends every day working with other hosts, I’m keenly aware of the frustration of guests not sharing their episodes once they’re published....
The Biggest Obstacle to Podcast Growth (& How to Design Your Marketing Strategy to Solve It)
It’s baked into the fabric of the universe, and is the primary force you need to overcome to get better results from your podcast marketing.
The North Star of Every Effective Podcast Marketing Strategy
It’s the hardest part of podcast marketing. But if you can solve it, the rest of your marketing will be a lot easier.
A Clear Red Flag That Your Podcast Is Doomed to Fail
If you’ve ever had this thought run through your mind about your podcast, it’s a clear sign that you’re veering off course.
Rubber Ducky Debugging: A Step-By-Step Exercise to Fix Your Podcast Marketing Strategy
When you’re not sure why your strategy isn’t working to grow your podcast, use this exercise to quickly identify the gaps and problems.
To Retain More Podcast Listeners, Get Clear on Why They Choose You
You don’t get to pick your listeners. But if you play your cards right, they’ll pick you.
The 3 Types of Consistency that Are Essential for Podcast Growth
Everyone knows consistency matters when it comes to growing your podcast. But they misunderstand what consistency means.
Podcast Collaborations & Cross Promotions: Grow Your Show by Partnering with Other Creators
I've got a bit of a sweet tooth. And of aaaaall the sweet treats available, ice cream is by far my biggest weakness. In fact, the first podcast I ever hosted was called Rain City Scoop, a show I created with two friends where we explored Vancouver's craft ice cream...
The 4 Hooks Framework: The Key to Winning Over New Podcast Listeners
The success or failure of your podcast ultimately boils down to your ability to get people to click "play" on your episodes. And while there’s a lot that goes into getting (and keeping) people listening, the majority of the battle is won or lost within the first few...
The Content-Art Spectrum: How to Identify & Research Your Ideal Podcast Listeners
If you’ve ever struggled to identify who you should be marketing to, this framework can help.
Average Time to Value: The Most Important Metric For Hooking & Retaining More Podcast Subscribers
The first three minutes are more important than any others in your episode. Here’s how to know if you’re making the best use of them.
It’s Not Your Guests’ Job to Grow Your Podcast
If you’ve ever been frustrated that your guests don’t share your podcast, it might be time to consider a reframe.
The 3 Universal Building Blocks of Podcast Growth
When it comes to marketing your podcast, we all have the same 3 ingredients at our disposal. Here’s how to use them.
The Simple Psychological Reason Marketing & Growing Your Podcast Is So Hard
Until you fix this, marketing your podcast will always be hard, even when you have a solid strategy in place.
What’s Your Podcast’s Hook?
Whether it’s filling movie theater seats or building a podcast audience, a great hook is essential for getting people through the door.
Niche Your Podcast’s Marketing, Not Your Content
The all-important nuance everyone forgets to mention when they tell you to niche down your podcast in order to grow.
Content Repurposing is Not Podcast Marketing (& It’s Probably Killing Your Growth)
Many podcasters treat content repurposing as the bedrock of their podcast marketing strategy. But does it actually work?
The Recommendation Squeeze: 4 Prerequisites for Word of Mouth Podcast Growth
Word of mouth is one of the biggest drivers of podcast growth. But it won’t happen until you check four specific boxes.
Better Podcast Discovery Won’t Save Your Show
If you’ve ever been frustrated by the lack of podcast discovery, it’s worth looking to YouTube to see the sobering results of better discovery.
The Subtle (But Destructive) Dangers of Over-Optimizing Your Podcast Marketing
Podcast marketing hacks & tactics have a time and a place. But if you’re not careful, they can do much more harm than good.
The Most Reliable Blueprint for Podcast Marketing Success
There are infinite ways to create and market your show. But out of all the options, this is the most likely way to achieve podcasting success.
How Long Should You Wait Before Quitting a Podcast?
As far as creators go, it’s hard to argue that Matt D’Avella is pretty successful. On YouTube, he has more than 3.5 million subscribers. His podcast, which he produced from 2017-2019, has more than two million downloads. His newsletter is read weekly by more than...
The Counterintuitive Math Behind Podcast Growth
What you can learn from NASA about launching a podcast and reaching your destination in one piece.
Start Growing Your Show— Here’s How
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Free Marketing Assessment
Take our 2-minute podcast marketing assessment to identify the bottlenecks that are keeping your show from more growth & conversions and how to fix them.