As podcasting becomes more and more crowded, being intentional about your show’s positioning ever more important. If you’re not familiar with the concept of positioning, essentially it explains the space your occupy in an industry or niche relative to your...
While Apple has produced a number of iconic ad campaigns over the years, one of the most memorable is surely the “I’m a Mac/I’m a PC” series. In the ads, PCs were personified by a hapless (if friendly), doughy middle-aged office worker. Macs on...
With several million podcasts in existence, there’s a lot of noise in the world of podcasting. It’s not as much as Youtube (31 million channels) or blogging (600 million), but it’s certainly not nothing. Many of those podcasts feature solid content...
