Almost no one pays any attention to this aspect of podcast marketing. And yet, it will make or break your ability to grow.
You’ll never create a podcast that every new listener loves. But you can certainly create one they all remember. In fact, you have to.
A poignant lesson on advertising, marketing, and winning through your creative bravery rather than your budget.
Differentiation: The Secret Behind Creating A Magnetic Podcast that Captivates Your Audience & Amplifies Your Marketing
How to design a show that stands out as the obvious choice for your ideal listeners… and simplifies every aspect of your marketing.
Whether it’s filling movie theater seats or building a podcast audience, a great hook is essential for getting people through the door.
There are infinite ways to create and market your show. But out of all the options, this is the most likely way to achieve podcasting success.
A shared enemy is a powerful tool for building loyalty, engagement, and a movement. Here’s how to pick the right one.
If you want to grow your podcast, your show needs to stand out. And standing out boils down to two primary options.
One Sneaky Psychological Bias Keeping Potential Listeners From Choosing Your Podcast (& How to Get Around It)
To see it in action, all you have to do is start scrolling through Netflix… and then wait for the overwhelm to kick in.
You don’t have to compete with the NPRs and Spotify’s of the world to create the best podcast in the world. Instead, think smaller.
Start Growing Your Show— Here’s How
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