How to get the best ROI on your podcast production and marketing budget to maximize growth… whether it’s $100 or $10,000 per month.
You’re probably pretty confident that if you had more money to spend on your podcast, you’d be able to grow it faster.
But have you ever stopped to think about how you would spend it to get the greatest ROI?
Should you buy ads? Invest in better gear? Hire an editor or assistant?
In this episode, we break down our takes on where your podcast budget is best spent in order to grow the fastest.
Listen in Apple | Spotify | Everywhere Else
Topics Covered
00:00 Could we grow faster if we had more budget?
02:09 How much the average podcast spends on production & marketing
05:21 How much high-growth shows allocate to marketing
06:51 How we’d spend $500/month to grow 14:03 How we’d spend $2,500/mo to grow
24:11 How to figure out what brought people to your show
24:12 How we’d spend $10,000/mo to grow
31:14 Understanding your brand values
38:23 Running retargetting ads to your podcast
40:06 How we’d grow our podcast with zero budget
Resources
Descript
ConvertKit
Cast Magic
Calendly
Zapier
Chartable
Linkfire
Figma
Canva Pro
Google Forms
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