Meet: Heidi Weinberg

Generated an additional $20k in 6 months

Case Study Summary

Name: Heidi Weinberg

Location: Colorado, USA

Show: Fashion Designers Get Paid


Market: Freelance fashion designers

Problem: Show had plateaued after 5 years.
Was worried she’d tapped out her small market.
Podcast wasn’t ranking in search or getting included in round up lists of podcasts for her niche… even though hers was one of the best shows.

Success: Integrated her funnel more strategically into her show and immediately started getting new leads, leading to $1k–$2k/mo of evergreen sales of her signature course.

Ran her lowest effort launch yet to validate a new higher-ticket program and brought in more than $10k.

Rebranded and refocused her show & within weeks was ranking as the #2 show for her primary keyword in Apple Podcasts.

Landed her first sponsor for an initial $2k campaign. Is currently in deep in talks with two additional brand she loves about potential 5–6-figure sponsorship deals.