Meet: Heidi Weinberg
Generated an additional $20k in 6 months
Case Study Summary
Name: Heidi Weinberg
Location: Colorado, USA
Show: Fashion Designers Get Paid
Market: Freelance fashion designers
Problem: Show had plateaued after 5 years.
Was worried she’d tapped out her small market.
Podcast wasn’t ranking in search or getting included in round up lists of podcasts for her niche… even though hers was one of the best shows.
Success: Integrated her funnel more strategically into her show and immediately started getting new leads, leading to $1k–$2k/mo of evergreen sales of her signature course.
Ran her lowest effort launch yet to validate a new higher-ticket program and brought in more than $10k.
Rebranded and refocused her show & within weeks was ranking as the #2 show for her primary keyword in Apple Podcasts.
Landed her first sponsor for an initial $2k campaign. Is currently in deep in talks with two additional brand she loves about potential 5–6-figure sponsorship deals.