In this episode of Podcast Marketing Trends Explained, we roast Dirk Hoffman-Becking’s History of the Germans podcast’s packaging.
We break down what’s working, what’s not, and what you can learn to improve your podcast cover art, title, show description, SEO, and episode titles to improve your podcast discoverability and get more listeners.
Specifically, we discuss:
- Advantages and pitfalls of serialized shows
- SEO Opportunities
- Standing out by aiming narrow
- Doing a clear “Job”
- And lots more
Listen in Apple | Spotify | Everywhere Else
Topics Covered
00:46 First impressions of History of the Germans
01:04 Episodic vs. serial podcasts pros & cons
02:18 Exploring Apple Podcast channels
05:59 Cover art and first impressions
06:48 The power of a well-defined Job to be Done
10:22 Title and description breakdown
13:26 Dissecting the episode titles
15:52 A major pitfall of long-running serialized shows (and how to fix it) 21:38 A big opportunity to stand out in any niche
24:38 Leveraging SEO and website optimization
34:53 Final critiques and suggestions
Resources
Subscribe to History of the Germans – hosted by Dirk Hoffman-Becking
Mark Manson
Subscribe to Podcast Marketing Trends Explained
Explore the full Podcast Marketing Trends 2023 Report