Podcasts Articles

Of all the many formats you can design a podcast around, none is more popular than the interview. It’s no wonder why. Interview shows (can) require less prep than scripted solo shows and certainly less time & money than narrative shows. And unlike co-hosted shows,...

Sometimes, one word is all it takes to make or break your podcast. The right word can perfectly capture the essence of what your show is and who its for. The wrong word, on the other hand, can instantly plant enough doubt and confusion in your potential listeners...

The most marketable shows are built around a consistent premise that tells listeners what they can expect from each and every episode. Consistently delivering on that premise allows listeners to build a listening habit and even a sense of anticipation around the show,...

People listen to podcasts for one reason and one reason only: They’re selfish. In other words, listening to the show gives them some kind of tangible benefit. These benefits can be anything from making them smarter to teaching them a skill to making them laugh, or...

The easier it is for people to understand what your show’s about and what’s in for them… the faster you’ll grow. Here’s how to do it.

Your show probably isn’t the biggest of the best. But that doesn’t mean you can’t stand out against larger, deep-pocketed competitors.

Word of mouth is powerful for podcast growth but there are key mistakes that can hold the show back from acquiring new listeners.

Two guys chatting shows are both some of the most popular… & derided podcast formats. So what does it take to do this type of show well?

Learn how subtle changes can improve discoverability, keep listeners engaged, and boost your podcast’s growth.

When it comes to SEO, most show notes are useless. These are not most show notes, however…

A podcast is only as good as it’s concept. But a great concept is only as good as the packaging that communicates it to potential listeners.

Know how well produced your podcast is, if listeners don’t understand what’s in it for them it’s going to be hard to grow.

Everyone wants to monetize. But what most creators don’t realize is that monetization carries a hidden (and significant) cost.

At first glance, this looks like a mind-numbingly boring podcast. But it’s not… which hints at a major problem with the show’s packaging.

How do you compete in a crowded niche of bigger shows? This show (and it’s unique concept) offer us a clue.

Tim Ferriss has inspired countless podcasters to create shows interviewing “top performers”… but can any of them succeed?

Advantages & pitfalls of serialized shows, Apple Podcasts “Channels”, SEO opportunities, standing out by aiming narrow, doing a clear “Job”.

How to remove clutter from your show’s packaging that is keeping the value from showing through (and confusing potential listeners)

Is it possible to take a boring topic and turn it into a mass market hit show? Here’s what it takes.

Leveraging your reputation, status games, and increasing audience through differentiation.

Roasting Christian parenting podcast, The Empowered Stepmom’s packaging & sharing what you can learn to improve your show & get more listeners.

Roasting fashion podcast, How Fitting’s packaging & sharing what you can learn to improve your show’s cover art, title & description.