It’s hot. You’re lying on the beach trying to enjoy your well-deserved (and long-overdue) vacation… But you’re distracted by the never-ending beads of sweat running down your arms, your back, your face. One drips off your nose onto the open book you’re trying to...
Attraction Articles
Take It To The Limit: The Soul-Eating Curse of an Underdeveloped Show Premise
Eternal damnation awaits all who fall prey…
Write Better Podcast Episode Titles Using the SHARP Framework
Improving your episode titles is perhaps the single highest leverage task for winning over more new listeners. Here’s how to do it.
4 Podcast Growth Challenges (& How to Design Your Show to Solve Them)
Until you design your show to solve these four specific podcast marketing problems, growing your podcast will be all but impossible.
5 Podcast Cover Art Design Decisions That Will Accelerate Your Growth
Most would-be podcast listeners never make it past your cover art. Here’s how to change that through strategic design.
Anatomy Of A Big Idea: The Hidden Levers Behind A Podcast Listeners Can’t Stop Listening to, Thinking, and Talking About
The bigger the idea behind your show, the more growth potential it has… But finding & refining big ideas is easier said than done.
Hook Stacking: The Dark Art & Curious Science of Crafting Podcasts That Stick… & Grow
Lessons from the greatest song-writer of our time on creating a podcast that worms its way into your audience’s mind and refuses to leave.
Content Fractals: How to Make Your Podcast Stand Out By Zooming In
The secret to going big with your podcast often starts by aiming smaller and looking closer than anyone else is willing to.
The Gaping Hole at the Center of Every Failing Podcast Marketing Strategy
Almost no one pays any attention to this aspect of podcast marketing. And yet, it will make or break your ability to grow.
Avoid This Podcast Listener Feedback At All Cost
Four short words that are the death knell for any podcast’s marketing and growth potential… and how to avoid them.
Are Your Episode Titles Accidentally Killing Your Growth?
Podcasting has a clickbait problem. And it’s possible you’re a part of it (though you probably don’t realize it).
Why Memorability Is One of the Most Important Levers for Podcast Growth (& How to Achieve It)
You’ll never create a podcast that every new listener loves. But you can certainly create one they all remember. In fact, you have to.
Winning the First Click: How A Few Small Changes to Your Podcast Packaging Can Lead to Massive Growth
They might not seem like much. But a few targeted adjustments to your outward facing listener touch points have a way of compounding.
How Would Tesla Create & Market A Podcast?
A poignant lesson on advertising, marketing, and winning through your creative bravery rather than your budget.
Differentiation: The Secret Behind Creating A Magnetic Podcast that Captivates Your Audience & Amplifies Your Marketing
How to design a show that stands out as the obvious choice for your ideal listeners… and simplifies every aspect of your marketing.
The 4 Hooks Framework: The Key to Winning Over New Podcast Listeners
The success or failure of your podcast ultimately boils down to your ability to get people to click "play" on your episodes. And while there’s a lot that goes into getting (and keeping) people listening, the majority of the battle is won or lost within the first few...
What’s Your Podcast’s Hook?
Whether it’s filling movie theater seats or building a podcast audience, a great hook is essential for getting people through the door.
The Most Reliable Blueprint for Podcast Marketing Success
There are infinite ways to create and market your show. But out of all the options, this is the most likely way to achieve podcasting success.
The Only Type of Podcast You’ll Ever Be Able to Grow
Chances are, you'd like your podcast to reach more people. Not just reach people, however, but connect with them, move them, change them. The way to achieve that, as you might have already guessed, is through marketing. But there's a catch. There's a secret that...
The Cliché Career Advice That Will Grow Your Podcast
Sure, this advice might no longer be applicable in the corporate world. But it’s more applicable than ever in podcasting.
Defining Your Villain: The Secret to Uniting & Energizing Your Podcast Audience
A shared enemy is a powerful tool for building loyalty, engagement, and a movement. Here’s how to pick the right one.
The Two Tried & True Strategies to Make Your Podcast Un-Ignorable
If you want to grow your podcast, your show needs to stand out. And standing out boils down to two primary options.
One Sneaky Psychological Bias Keeping Potential Listeners From Choosing Your Podcast (& How to Get Around It)
To see it in action, all you have to do is start scrolling through Netflix… and then wait for the overwhelm to kick in.
The Best Podcast In The World (and How It’s Easier to Create Than You Think)
You don’t have to compete with the NPRs and Spotify’s of the world to create the best podcast in the world. Instead, think smaller.
Achors & Associations: A Simple Messaging Tactic to Convert More Listeners
How to use existing well-known content to help potential podcast listeners understand the value of your show before they ever click play.
The Onlyness Statement: A Simple Sentence That Will Unlock Your Podcast’s Growth
This simple exercise is harder than it looks. But getting it right is the difference between growth and stagnation.
Is Your Podcast Packaging Confusing Potential Listeners?
One of the best pieces of marketing advice I ever received was this: "A confused mind always says 'no'." When it comes to podcasting, this advice applies most specifically to your podcast's messaging. Here's how it works: Clear messaging has the effect of both...
How Emulating Successful Podcasts Kills Your Potential for Growth
With several million podcasts in existence, there's a lot of noise in the world of podcasting. It's not as much as Youtube (31 million channels) or blogging (600 million), but it's certainly not nothing. Many of those podcasts feature solid content and tight...
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