The Real Odds of Succeeding as a Podcaster (& How to Beat Them) | Podcast Marketing Trends Explained

By Jeremy Enns

One in ten music albums makes its money back. The same is true for startups and movies. But what about podcasts? Is it possible for any of us to create a successful show?

Or are the odds always going to be stacked against us, with only a tiny fraction of shows breaking through to the mainstream?

In this episode, we break down the odds behind creating both a successful show and a successful career as a creator, and explore exactly what you can do to stack the deck in your favour.

https://youtu.be/xH-y55szYpM

Topics Covered

00:00 The odds of success as a creator
04:59 The data behind exceptionally successful podcasts
13:21 Why you should quit more projects (and podcasts)
21:19 The traits of exceptional podcasts
31:56 Increasing your luck surface area
37:42 The traits of exceptional creators
47:47  Tapping into your unique personal genius

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Additional Resources

Brandon Sanderson
Nathan Barry
Seth Godin
Shaan Puri 
Jason Roberts
Ozan Varol 
Awaken Your Genius
The Tim Ferriss Show 
Acquired 
My First Million
Podcast Movement Conference 

Resources

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