You’re All Set! — In Our 15-Minutes Together, We’ll Identify The Fastest Way To Dial In Your Content Strategy

Name: Jen Fugo

Location: Pennsylvania, USA

Show: The Healthy Skin Show

Company: Skinterrupt.com

Market: Natural Skin Health

Problem: Was pivoting her business away from gluten-free nutrition to focus on natural skin health.

Had an existing show that was getting ~2k dl/mo but was looking to start fresh with a new show on her new topic.

Wanted to be seen as the expert. On her past show, she pushed a lot of traffic (and sales) to her guests but struggled to get her audience to buy from her.

Success: Before even launching, had lined up 3-months worth of sponsors at $800/ep.

Racked up 9,500 downloads in her first month. Within 6 months was averaging 20k dl/mo. Now has over a million total downloads.
10x’ed her health coaching practice’s income within 6 months of launching.

Raised her prices 3 times in the first year and still had a waitlist longer than she could handle.
80% of her clients come from the podcast.

Name: Heidi Weinberg

Location: Colorado, USA

Show: Fashion Designers Get Paid

Company: SuccessfulFashionDesigner.com

Market: Freelance fashion designers

Problem: Show had plateaued after 5 years.
Was worried she’d tapped out her small market.
Podcast wasn’t ranking in search or getting included in round up lists of podcasts for her niche… even though hers was one of the best shows.

Success: Integrated her funnel more strategically into her show and immediately started getting new leads, leading to $1k–$2k/mo of evergreen sales of her signature course.

Ran her lowest effort launch yet to validate a new higher-ticket program and brought in more than $10k.

Rebranded and refocused her show & within weeks was ranking as the #2 show for her primary keyword in Apple Podcasts.

Landed her first sponsor for an initial $2k campaign. Is currently in deep in talks with two additional brand she loves about potential 5–6-figure sponsorship deals.

Name: Tom Fox

Location: Texas, USA

Company: The Compliance Podcast Network

Market: Legal and regulatory compliance

Problem: Wanted to increase the profitability of the network through sponsorships. 

Initially, Tom’s goal was to grow the audience of the shows on the network to increase the number of impressions he could sell advertising against. 

Success: Given the narrow niche, we pivoted the strategy away from growing the audience (at least initially) and instead looked for ways to grow revenue by selling higher ticket sponsor packages.

Within a couple months of working together, Tom had put together a new $25k (sometimes higher) flagship sponsorship offer and made his first sale.

Sold four of these offers over the next several months, generating $100k+ from this offer alone.

Name: Philip Pape

Location: Connecticut, USA

Show: Wits and Weights

Company: witsandweights.com

Market: Fitness, strength training, and weight loss

Problem: Show wasn’t growing as fast as he would like.

Underperforming discoverability and listener acquisition process.

Was generating leads and sales, but felt like there was much more more room for growth given the quality of the show.

Success: Increased $3k coaching client bookings from 1-2/mo to consistently 1/week.

Grew show from 600 dl/ep to 900 dl/ep within 3 months.

Overhauled his episode structure and content strategy to improve listener retention and optimize the show for sales and lead generation, while making it easier to produce.

Name: Doone Roisin

Location: Australia

Company: FemaleStartupClub.com

Market: Female DTC Startup Founders

Problem: Felt like she was winging it.

Didn’t have a clear understanding of how to use her show to grow her business.

Wanted to join the HubSpot network but needed at least 10k dl/mo before they would consider her.

Success: Within 6 months had grown to 15k dl/mo. Was invited to join the HubSpot network where her show was promoted on Amy Porterfield’s, Jenna Kutcher’s, and My First Million’s podcasts.

Launched a highly profitable community for female DTC founders, and a $5k/mo 1:1 coaching program.

Has grown her list to 19k+, and social following to 120k+.Published a best-selling book that became the #55 overall book in Australia.

Got invited to meet the King of England 🤯