Free Masterclass
The Podcast Growth Engine Model
[5:55] — The 3 layers of problems that force businesses to market more than they need (and want) to
[12:38] — The key principles of an effective podcast strategy within your larger marketing system
[20:56] — Unpacking how effective content marketing actually works (and why it’s the opposite of what we get taught)
[32:24] — The Podcast Growth Engine Model
[44:15] — PGE Component Breakdown: The fundamentals of an effective (big expensive) core offer
[47:23] — PGE Component Breakdown: The AAAA Lead Magnet
[50:04] — PGE Component Breakdown: The Minimum Viable Value Email Strategy
[54:58] — PGE Component Breakdown: Designing an “Infinity Loop” style podcast that sells your offer on autopilot
[1:06:50] — PGE Component Breakdown: Installing a low-friction sales system to overcome objections and convert more ideal customers
[1:09:04] — PGE Component Breakdown: How to think about additional content channels (if you need them at all)
[1:11:33] — Real-world examples and attendee build-outs of the Podcast Growth Engine Model
[1:35:58] — The precise order of operations to build out your Podcast Growth Engine
[1:41:43] — Q&A
Ready to build your Podcast Growth Engine together?
Client Results
10Xed Coaching Income In 6 Months
Case Study Summary
Name: Jen Fugo
Location: Pennsylvania, USA
Show: The Healthy Skin Show
Company: Skinterrupt.com
Market: Natural Skin Health
Problem: Was pivoting her business away from gluten-free nutrition to focus on natural skin health.
Had an existing show that was getting ~2k dl/mo but was looking to start fresh with a new show on her new topic.
Wanted to be seen as the expert. On her past show, she pushed a lot of traffic (and sales) to her guests but struggled to get her audience to buy from her.
Success: Before even launching, had lined up 3-months worth of sponsors at $800/ep.
Racked up 9,500 downloads in her first month. Within 6 months was averaging 20k dl/mo. Now has over a million total downloads.
10x’ed her health coaching practice’s income within 6 months of launching.
Raised her prices 3 times in the first year and still had a waitlist longer than she could handle.
80% of her clients now come from the podcast.
Generated an additional $20k in 6 months
Case Study Summary
Name: Heidi Weinberg
Location: Colorado, USA
Show: Fashion Designers Get Paid
Company: SuccessfulFashionDesigner.com
Market: Freelance fashion designers
Problem: Show had plateaued after 5 years.
Was worried she’d tapped out her small market.
Podcast wasn’t ranking in search or getting included in round up lists of podcasts for her niche… even though hers was one of the best shows.
Success: Integrated her funnel more strategically into her show and immediately started getting new leads, leading to $1k–$2k/mo of evergreen sales of her signature course.
Ran her lowest effort launch yet to validate a new higher-ticket program and brought in more than $10k.
Rebranded and refocused her show & within weeks was ranking as the #2 show for her primary keyword in Apple Podcasts.
Landed her first sponsor for an initial $2k campaign. Is currently in deep in talks with two additional brand she loves about potential 5–6-figure sponsorship deals.
Generated $100k+ from a new offer by repackaging work he was already doing
Case Study Summary
Name: Tom Fox
Location: Texas, USA
Company: The Compliance Podcast Network
Market: Legal and regulatory compliance
Problem: Wanted to increase the profitability of the network through sponsorships.
Initially, Tom’s goal was to grow the audience of the shows on the network to increase the number of impressions he could sell advertising against.
Success: Given the narrow niche, we pivoted the strategy away from growing the audience (at least initially) and instead looked for ways to grow revenue by selling higher ticket sponsor packages.
Within a couple months of working together, Tom had put together a new $25k (sometimes higher) flagship sponsorship offer and made his first sale.
Sold four of these offers over the next several months, generating $100k+ from this offer alone.
Signing a new $3k+ coaching client every week
Case Study Summary
Name: Philip Pape
Location: Connecticut, USA
Show: Wits and Weights
Company: witsandweights.com
Market: Fitness, strength training, and weight loss
Problem: Show wasn’t growing as fast as he would like.
Underperforming discoverability and listener acquisition process.
Was generating leads and sales, but felt like there was much more more room for growth given the quality of the show.
Success: Increased $3k coaching client bookings from 1-2/mo to consistently 1/week.
Grew show from 600 dl/ep to 900 dl/ep within 3 months.
Overhauled his episode structure and content strategy to improve listener retention and optimize the show for sales and lead generation, while making it easier to produce.
2k → 15k Dl/Mo In 6 Months
Case Study Summary
Name: Doone Roisin
Location: Australia
Show: Female Startup Club
Company: FemaleStartupClub.com
Market: Female DTC Startup Founders
Problem: Felt like she was winging it.
Didn’t have a clear understanding of how to use her show to grow her business.
Wanted to join the HubSpot network but needed at least 10k dl/mo before they would consider her.
Success: Within 6 months had grown to 15k dl/mo. Was invited to join the HubSpot network where her show was promoted on Amy Porterfield’s, Jenna Kutcher’s, and My First Million’s podcasts.
Launched a highly profitable community for female DTC founders, and a $5k/mo 1:1 coaching program.
Has grown her list to 19k+, and social following to 120k+. Published a best-selling book that became the #55 overall book in Australia.
Got invited to meet the King of England 🤯