This post is part of a series of guest posts sharing reflections on the 2024 Podcast Marketing Trends Report. This post is from Elissa Craig, Head of Marketing at Headliner, a tool to help you turn your podcast into stunning short and long-form video content, whether...
Metrics, Analytics & Measurement Articles
What If We’ve Got Podcast Analytics All Wrong?
Downloads are the universal metric for tracking podcast success. But are they the best one? And what are we even trying to measure in the first place?
Breaking Down the Data From the Podcast Marketing Trends Explained Launch
A behind the scenes look at the early data from the Podcast Marketing Trends Explained launch, along with some key insights & observations.
Are You Measuring the Wrong Podcast Metrics? (Here’s What to Measure Instead)
When it comes to growing your podcast, the most-obvious metrics are rarely the ones that matter most. Here’s what to focus on instead.
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