by Jeremy Enns | Feb 10, 2024 | Podcast Marketing Trends Explained, Podcasts
Look closely at the data behind almost anything—from podcast growth, to Google search results, to Amazon product sales, and more—and you’ll notice a trend. In almost every case, the bulk of the rewards (downloads, clicks, sales) go to just a tiny percentage of...
by Jeremy Enns | Feb 7, 2024 | 2024, Blog, Retention
I don’t know about you, but here’s what I like to think happens when a new listener discovers my show: They click play on their first episode, the lights dim, and the sound envelops them like their long-lost favourite blanket from childhood. Within a minute, they...
by Jeremy Enns | Jan 31, 2024 | 2024, Blog, Hosting, Retention
Think of the last time you rode as a passenger with a driver you didn’t trust. Maybe they were driving too fast, recklessly, or inattentively. Maybe were constantly being distracted by their phone. Or maybe they simply didn’t know where they were going, and what...
by Jeremy Enns | Jan 19, 2024 | 2024, Blog, Podcast Strategy
There’s a quote from famed Venture Capitalist, Marc Andreessen that I can’t stop thinking about in the context of podcasting. “The only thing that matters is getting to Product-Market Fit.” The advice is directed at early-stage founders building companies on the...
by Jeremy Enns | Jan 18, 2024 | 2024, Audience Research, Blog, Podcast Strategy
Most people don’t know about it, but there’s a remarkably simple test you can perform to assess your show’s growth potential. The setup is this: Find someone who by your assessment should love your show, but currently knows nothing about it Speak to them...
