Hook Stacking: The Dark Art & Curious Science of Crafting Podcasts That Stick… & Grow

by Jeremy Enns | Mar 20, 2024 | 2024, Attraction, Blog, Packaging

Good songs are built around a clear, memorable hook. Great songs are built around several. And then there are songs by Taylor Swift. The master of hook writing who brings the craft to another level. Take We Are Never Getting Back Together. In the first 62 seconds,...

80/20 Podcasting: What to Invest In (& What to Ignore) at Each Stage of Your Show’s Growth

by Jeremy Enns | Mar 19, 2024 | Podcast Marketing Trends Explained, Podcasts

Producing a regular podcast is one of the most grueling, time-intensive forms of content creation in existence. But what if 80% of the time you’re currently spending on your show isn’t actually contributing to growth? In other words, what if you could get the same...

Roasting a Beloved Tech Podcast: Primary Technology by Apple Insider Host Stephen Robles

by Jeremy Enns | Mar 15, 2024 | Podcasts, Roast My Podcast

You know the saying: “It takes a lifetime to build a good reputation, but you can lose it in a minute.” Well in this episode, we’re putting the idea to the test. Because in our latest podcast roast, we’re dissecting a brand new show featuring...

What’s the Best Way to Spend Money to Grow Your Podcast?

by Jeremy Enns | Mar 12, 2024 | Podcast Marketing Trends Explained, Podcasts

How to get the best ROI on your podcast production and marketing budget to maximize growth… whether it’s $100 or $10,000 per month.  You’re probably pretty confident that if you had more money to spend on your podcast, you’d be able to grow it faster. But have...

Roasting A Professional Copywriter’s Podcast (Cracking Copy w/ Ella Hoyos & Minnie McBride)

by Jeremy Enns | Mar 8, 2024 | Podcasts

In this episode of Podcast Marketing Trends Explained, we roast Cracking Copy’s podcast’s packaging. We break down what’s working, what’s not, and what you can learn to improve your podcast cover art, title, show description, SEO, and episode...