by Jeremy Enns | Sep 27, 2023 | 2023, Blog, Differentiation
Over the course of my life, I’ve probably eaten at over a hundred pizza joints. And no matter how good (or bad) the pizzas at these restaurants, I’ve forgotten about almost all of them. There’s one, however, that will stick in my mind forever. Pizza Del Perro Negro in...
by Jeremy Enns | Sep 20, 2023 | 2023, Blog, Packaging
One of the dynamics that is most essential to understand about creating and marketing on the internet is this: Advantages compound. Said differently, a 1% advantage in quality (or strategy) compared to a competitor might result in a 500% differential in clicks,...
by Jeremy Enns | Sep 13, 2023 | 2023, Blog, Differentiation
Back in 2020 the auto industry spent more than $12 billion on digital advertising in the US alone. That’s a huge number. It’s also a number that doesn’t include the ubiquitous TV or radio advertising we’re constantly being bombarded with, nor...
by Jeremy Enns | Sep 6, 2023 | 2023, Blog, Podcast Strategy
There’s a quote by the management consultant W. Edwards Deming that I think about on a near-daily basis when it comes to making and marketing podcasts. The quote? “Every system is perfectly designed to get the results it gets.” When it comes to growing your podcast,...
