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Podcasting Won’t Grow Your Audience (But It Will Do Something Better)

by Jeremy Enns | Dec 29, 2021 | 2021, Blog, Podcast Strategy

Think for a minute about your absolute favourite podcast. How many hours would you guess you’ve spent with the host plugged directly into your ears? 20? 50? 100? Personally, I’d estimate that there are multiple podcasts that I’ve spent well over 200...

The Square Peg, Round Hole Podcast Problem

by Jeremy Enns | Dec 22, 2021 | 2021, Blog, Podcast Strategy

When I started producing podcasts in 2016, podcasting was a completely different world. At only 60k active podcasts (compared to more than a million today), the medium was a lot less crowded for creators like us. With little competition, podcast hosts didn’t...

How Emulating Successful Podcasts Kills Your Potential for Growth

by Jeremy Enns | Dec 15, 2021 | 2021, Blog, Differentiation

With several million podcasts in existence, there’s a lot of noise in the world of podcasting. It’s not as much as Youtube (31 million channels) or blogging (600 million), but it’s certainly not nothing. Many of those podcasts feature solid content...

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