by Jeremy Enns | Oct 12, 2022 | 2022, Blog, Retention, Sales & Monetization
I think it’s safe to say that if you’re currently perusing your a website dedicated solely to podcast marketing and growth, your show is one of your life’s current priorities. Producing a show on a consistent basis is a near-all-encompassing labour of love...
by Jeremy Enns | Sep 7, 2022 | 2022, Blog, Differentiation
While Apple has produced a number of iconic ad campaigns over the years, one of the most memorable is surely the “I’m a Mac/I’m a PC” series. In the ads, PCs were personified by a hapless (if friendly), doughy middle-aged office worker. Macs on...
by Jeremy Enns | Aug 24, 2022 | 2022, Attraction, Blog, Differentiation
When it comes down to it, there are essentially two tried and true ways to stand out in your niche and build a following around your podcast. The first is to produce the same content, in the same format, for the same audience that other podcasters are already creating...
by Jeremy Enns | Aug 17, 2022 | 2022, Blog, Mindset, Process
“Insanity,” an oft-quoted phrase tells us, “is doing the same thing over and over and expecting different results.” It’s easy to recognize the absurdity of this approach in that friend who’s stuck in a perpetual cycle of breaking up with their...
by Jeremy Enns | Aug 10, 2022 | 2022, Blog, Episode Structure, Hosting, Retention
Imagine ten of your favourite podcasts were put on shuffle mode and you were then played back random 2-minute clips from each of them. Presented with this small sample, what are the chances that you’d be able to identify each of them? If they’re truly...
