by Amanda Whitworth | Mar 26, 2025 | Podcast Marketing Trends Explained, Podcasts
Why do people listen to podcasts? And why do they listen to YOUR podcast (or one like yours)? It turns out, the answers to these questions can be found in a nerdy, obscure marketing concept called Jobs to Be Done Theory. Jobs to Be Done Theory origins date back to the...
by Amanda Whitworth | Mar 19, 2025 | Podcast Marketing Trends Explained, Podcasts
Its easy to imagine that if you just had a budget to put toward paid podcast advertising, all your marketing problems would be solved. But is that really true? Anyone who’s ever done any advertising will quickly tell you its one of the most gruelling, creatively...
by Amanda Whitworth | Mar 12, 2025 | Podcast Marketing Trends Explained, Podcasts
Beneath the surface of every creative medium is a hidden code. Like DNA, this code dictates the constraints and possibilities of what’s possible within that platform. Like any platform, podcasting has its own code. The problem is most creators don’t understand the...
by Amanda Whitworth | Mar 5, 2025 | Podcast Marketing Trends Explained, Podcasts
For 74% of podcasters, downloads are the primary metric used to measure success. But should they be? For years, downloads were one of the only ways creators could measure the reach and impact of their show. But over the past few years, we’ve been getting a slow but...
