The math is pretty straightforward: The easier it is for people to understand what your show’s about and what’s in for them… the faster you’ll grow.
The problem is that messaging and copywriting are, well… super f&@#ing hard.
So in this episode, we’re picking apart Compromising Positions’ show packaging, messaging, and website copy to help them improve it in real time.
Topics Covered
00:00 Introducing Compromising Positions
01:28 First impressions & cover art critique
05:34 Podcast description analysis
07:37 Target audience and messaging
10:16 Tips to improve podcast descriptions
22:43 Episode titles breakdown
27:35 Custom episode artwork
32:41 Improving podcast website messaging & copywriting
46:00 Gathering listener feedback
50:57 Final thoughts and recommendations
Resources
Subscribe to Compromising Positions
“On Writing Well” by William Zinsser
Clarity Flow
Loom
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Explore the full Podcast Marketing Trends 2023 Report
