The Gaping Hole at the Center of Every Failing Podcast Marketing Strategy

by Jeremy Enns | Jan 17, 2024 | 2024, Attraction, Blog, Differentiation

Ramit Sethi had been writing about personal finance since the early 2000s. He’d published thousands of articles to his blog, I Will Teach You To Be Rich. He’d written a NYT bestselling book of the same name. And he’d built up an audience of hundreds of thousands of...

Avoid This Podcast Listener Feedback At All Cost

by Jeremy Enns | Jan 16, 2024 | 2024, Attraction, Blog, Podcast Strategy

A few weeks ago, I came across an ad in a well-known podcast industry publication for a new-ish tech company in the podcasting space. The company was a new sponsor of the publication and as part of their sponsor package, received a number of targeted shoutouts, both...

The Four Phases of Podcast Growth: How to Use the Right Podcast Marketing Strategy at the Right Time

by Jeremy Enns | Jan 8, 2024 | 2024, Blog, Podcast Strategy

One of the hardest things about marketing is this: There’s no one-size-fits-all approach. Cut and paste the tactics that are wildly effective for someone else onto your show, product, or business and they rarely get anywhere close to the same results. If you’ve ever...

This is How Good Your Podcast Needs to Be to Have a Shot at Success

by Jeremy Enns | Jan 7, 2024 | 2023, Blog, Retention

I was talking with a friend who is deeply embedded in the podcast world last week about the current state of podcasting and he said something that stuck with me. “The average podcast just isn’t that good.” To be honest it shocked me. Not because it was wrong. But...

How Much Untapped Revenue Is Locked Up In Your Podcast?

by Jeremy Enns | Dec 11, 2023 | 2023, Blog, Sales & Monetization

There’s an old saying in online marketing circles: “The money’s in the list.” And it’s true. An engaged email list is one of the most valuable assets you can build when it comes to selling your products and services online. There are numerous reasons why email is so...