The most marketable shows are built around a consistent premise that tells listeners what they can expect from each and every episode.
Consistently delivering on that premise allows listeners to build a listening habit and even a sense of anticipation around the show, as well as making it easier for them to recommend the show to others.
But sooner or later, every show faces a situation where a topic or guest comes up that is too good to pass up… but also doesn’t quite fit with the show’s premise.
So what do you do?
Break your premise to shoehorn the topic or guest in? Or pass up an opportunity for a potentially phenomenal episode to stick with your formula.
Let’s find out.
Topics Covered
00:00 RMP – Hey Good Game
00:43 Introducing Hey, Good Game
01:12 Cover art & title analysis
03:10 Dissecting the show description
07:27 Exploring brand messaging on the website
10:37 The hidden dangers of “breaking your premise”
15:42 Episode title breakdowns
18:10 Trailer teardown
23:19 Using music to brand your show effectively
26:13 Custom episode artwork review
27:44 Ideas to get more social proof
30:07 Using timestamps in your show notes
31:34 Wrap up and how to submit your show
Resources
Subscribe to Hey, Good Game
@NateKadlac
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Descript
Spotify
Apple Podcasts
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