People listen to podcasts for one reason and one reason only: They’re selfish.
In other words, listening to the show gives them some kind of tangible benefit.
These benefits can be anything from making them smarter to teaching them a skill to making them laugh, or even putting them to sleep.
Some shows, however, take this idea a step further, however, layering and stacking multiple “Jobs” their show does for listeners, making them truly irresistible (not to mention highly marketable).
Today’s roastee is one of them.
Topics Covered
00:00 Introducing today’s roastee
00:59 First impressions of English Learning for Curious Minds
01:36 The power of branding (and a clever SEO hack?)
02:54 Understanding the podcast’s target audience
03:49 Personal experience with language learning podcasts
07:52 Combining education with entertainment
10:35 Analyzing episode structure and hooks
15:10 The art of podcast mashups
20:38 Episode artwork and episode descriptions
23:24 SEO and discoverability in podcasting
32:07 The role of visual branding in podcasts
33:17 Podcast SEO strategies
35:52 Competing in a crowded market
38:31 Final thoughts on podcast strategies
38:55 How to submit your podcast for a roast
Resources
Subscribe to English Learning for Curious Minds
Unlimited Spanish Podcast
Story Learning: Spanish
Learn English with Bob the Canadian
Subscribe to Podcast Marketing Trends Explained
Explore the full Podcast Marketing Trends 2023 Report
