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12 Podcast Marketing Prerequisites for Giving Your Show An Fighting Chance at Growth

12 Podcast Marketing Prerequisites for Giving Your Show An Fighting Chance at Growth

by Jeremy Enns | Sep 30, 2024 | 2024, Blog, Process

There’s an infinite list of things you could be doing to grow your show. If you’re like me, your to-do list has already reached an insurmountable length… and that’s if you stopped adding to it today. You can’t be expected to finish it all. No one can,...
Category Inversion: A Simple Exercose to Identify New Podcast Growth Opportunities

Category Inversion: A Simple Exercose to Identify New Podcast Growth Opportunities

by Jeremy Enns | Sep 27, 2024 | 2024, Blog, Podcast Strategy

No podcast exists in a vacuum. No matter how unique your show is, in a potential listener’s mind, your show is defined by—and compared to—other shows and content they perceive as similar. The most obvious example of this in podcasting is the categories your show is...
Category Inversion: A Simple Exercose to Identify New Podcast Growth Opportunities

The Hidden Side of Growth: 14 Things Top Creators Do Behind Closed Doors to Grow Their Podcasts

by Jeremy Enns | Sep 12, 2024 | 2024, Blog, Mindset

There’s this one line from a ​blog post​ by writing educator David Perell that I’ve thought about almost every day since I first read it several years ago. “Your work is done when it looks so simple that the consumer thinks they could have done it, which means they...

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