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The Subtle Message Every Great Show Communicates to It’s Listeners

The Subtle Message Every Great Show Communicates to It’s Listeners

by Jeremy Enns | Jan 31, 2024 | 2024, Blog, Hosting, Retention

Think of the last time you rode as a passenger with a driver you didn’t trust. Maybe they were driving too fast, recklessly, or inattentively. Maybe were constantly being distracted by their phone. Or maybe they simply didn’t know where they were going, and what...
The Subtle Message Every Great Show Communicates to It’s Listeners

The 80/20 of Every Early-Stage Podcast Marketing Strategy

by Jeremy Enns | Jan 19, 2024 | 2024, Blog, Podcast Strategy

There’s a quote from famed Venture Capitalist, Marc Andreessen that I can’t stop thinking about in the context of podcasting. “The only thing that matters is getting to Product-Market Fit.” The advice is directed at early-stage founders building companies on the...

Smash or Pass: A Simple Tactic to Assess Your Podcast’s Growth Potential

by Jeremy Enns | Jan 18, 2024 | 2024, Audience Research, Blog, Podcast Strategy

Most people don’t know about it, but there’s a remarkably simple test you can perform to assess your show’s growth potential. The setup is this: Find someone who by your assessment should love your show, but currently knows nothing about it Speak to them...

The Gaping Hole at the Center of Every Failing Podcast Marketing Strategy

by Jeremy Enns | Jan 17, 2024 | 2024, Attraction, Blog, Differentiation

Ramit Sethi had been writing about personal finance since the early 2000s. He’d published thousands of articles to his blog, I Will Teach You To Be Rich. He’d written a NYT bestselling book of the same name. And he’d built up an audience of hundreds of thousands of...

Avoid This Podcast Listener Feedback At All Cost

by Jeremy Enns | Jan 16, 2024 | 2024, Attraction, Blog, Podcast Strategy

A few weeks ago, I came across an ad in a well-known podcast industry publication for a new-ish tech company in the podcasting space. The company was a new sponsor of the publication and as part of their sponsor package, received a number of targeted shoutouts, both...
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