by Jeremy Enns | Sep 20, 2023 | 2023, Blog, Packaging
One of the dynamics that is most essential to understand about creating and marketing on the internet is this: Advantages compound. Said differently, a 1% advantage in quality (or strategy) compared to a competitor might result in a 500% differential in clicks,...
by Jeremy Enns | Sep 13, 2023 | 2023, Blog, Differentiation
Back in 2020 the auto industry spent more than $12 billion on digital advertising in the US alone. That’s a huge number. It’s also a number that doesn’t include the ubiquitous TV or radio advertising we’re constantly being bombarded with, nor...
by Jeremy Enns | Sep 6, 2023 | 2023, Blog, Podcast Strategy
There’s a quote by the management consultant W. Edwards Deming that I think about on a near-daily basis when it comes to making and marketing podcasts. The quote? “Every system is perfectly designed to get the results it gets.” When it comes to growing your podcast,...
by Jeremy Enns | Aug 30, 2023 | 2023, Blog, Hosting
There’s a YouTuber who’s been popping up in my feed recently named Brandon McNulty. Brandon is a fiction author who shares the writing advice he wishes he had when he first started out, including topics like storytelling, dialogue, plot and character development, and...
by Jeremy Enns | Aug 22, 2023 | 2023, Blog, Sales & Monetization
When you think about “podcast marketing”, most of your attention is probably focused on getting more listeners. More listeners = more sales & sponsorship revenue after all, right? At some level, that’s probably true. But if generating more revenue from your show...
