by Jeremy Enns | Oct 11, 2023 | 2023, Blog, Packaging
Consider this scenario. You’re the host of an interview show that features wide-ranging hour-long interviews with your guests. The guests are fascinating and entertaining people and over the course of a typical interview, you jump from topic to topic, going down each...
by Jeremy Enns | Oct 4, 2023 | 2023, Blog, Retention
Imagine you’re attending a conference. You’ve arrived early to a session featuring a conversation between two of the luminaries in your space so you could grab a front-row seat. But as the lights dim and the speakers take the stage, something strange becomes apparent…...
by Jeremy Enns | Sep 27, 2023 | 2023, Blog, Differentiation
Over the course of my life, I’ve probably eaten at over a hundred pizza joints. And no matter how good (or bad) the pizzas at these restaurants, I’ve forgotten about almost all of them. There’s one, however, that will stick in my mind forever. Pizza Del Perro Negro in...
by Jeremy Enns | Sep 20, 2023 | 2023, Blog, Packaging
One of the dynamics that is most essential to understand about creating and marketing on the internet is this: Advantages compound. Said differently, a 1% advantage in quality (or strategy) compared to a competitor might result in a 500% differential in clicks,...
by Jeremy Enns | Sep 13, 2023 | 2023, Blog, Differentiation
Back in 2020 the auto industry spent more than $12 billion on digital advertising in the US alone. That’s a huge number. It’s also a number that doesn’t include the ubiquitous TV or radio advertising we’re constantly being bombarded with, nor...
