You Should Quit Your Podcast
You should quit your podcast because things haven’t worked out as you’d hoped
Because several years in you still haven’t gained any traction
Because you’ve tried everything you can think of and nothing has worked
Because you’re out of ideas and approaching exhaustion
You should quit your podcast because it’s too much effort for too little payoff.
Because podcasting is the single hardest content platform to grow
Because you’ll never build a significant audience
Because you’ll never make any money
You should quit your podcast because you’re late to the party
Because all the good ideas are taken
Because podcasting is too crowded, too noisy to stand out
Because there’s no room left for independent creators in an industry dominated by networks, studios, and media companies
You should quit your podcast because you can’t possibly compete
Because you’re not a celebrity
Because you don’t have a massive budget or production team
Because it’s just you, figuring it out on your own, with no idea what you’re doing
You should quit your podcast because maybe your show isn’t as good as you thought
Because you never get any feedback
Because maybe no one actually cares about your topic
Because there’s no obvious reason for someone to choose your show over a competitor’s
You should quit your podcast because maybe you’re just not cut out for this
Because you don’t have the talent to compete with the best shows in your space
Because you’re even thinking about quitting
Because who were you to think you had something to say in the first place
You should quit your podcast because there’s no shame in quitting
Because you can’t do this to yourself anymore
Because life would be easier, happier, and less heavy without the podcast.
Because it’s for the best
You should quit your podcast because quitting isn’t an ending, but a beginning
Because it will free up space for new ideas to emerge
Because no successful creator gets it right the first time
Because you can take everything you’ve learned from this show to make your next one better
• • •
There are infinite reasons to quit.
Many of them are good.
They’re often right.
But when the right idea comes along, creators that win are the scrappy, unreasonable few who ignore the proof, shun the non-believers, and persist.
PS. If you’re one of those scrappy podcasters for whom quitting isn’t an option, this newsletter is for you.