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Niche Your Podcast’s Marketing, Not Your Content

by Jeremy Enns | Mar 8, 2023 | 2023, Blog, Exposure

Imagine you have a choice of two lakes to fish in, one on your left and the other on your right. The lakes are identical, except for two factors. The lake on your left has 10x as many fish as the one on the right It’s also 100x bigger, with the fish evenly dispersed...

Content Repurposing is Not Podcast Marketing (& It’s Probably Killing Your Growth)

by Jeremy Enns | Mar 1, 2023 | 2023, Blog, Exposure

I’ll just come out and say it. I hate content repurposing. *gasp* *faint* *clutch your pearls* Yep, I said it. It might be surprising given that I’m a podcast marketing nerd who spends literally 80% of my waking hours thinking about the topic in one form or another....

The Recommendation Squeeze: 4 Prerequisites for Word of Mouth Podcast Growth

by Jeremy Enns | Feb 15, 2023 | 2023, Blog, Exposure

As a newsletter writer, I’m always looking for new resources to share with my readers. I consume a lot of content and have exposure to a lot of tools and resources most creators don’t, and being able to curate and share the best of it is one of my favourite parts of...

Better Podcast Discovery Won’t Save Your Show

by Jeremy Enns | Feb 8, 2023 | 2023, Blog, Exposure

As a podcaster, it’s easy to look at platforms like TikTok and YouTube and get a little wistful. So many podcast hosts imagine that if only podcasting had a universal discoverability engine similar to those platforms, their shows would have an easier time...

The Subtle (But Destructive) Dangers of Over-Optimizing Your Podcast Marketing

by Jeremy Enns | Jan 25, 2023 | 2023, Blog, Podcast Strategy

I don’t remember many of the details about the first paid product I ever offered as a creator. But I know for a fact that the purchase button was green. Aside from the button colour, I recall three other specifics: It was 2016 The product was a podcast gear...
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