by Jeremy Enns | Jan 18, 2023 | 2023, Blog, Differentiation
You’ve never heard of Stuart Reid. But he’s the best in the world at what he does. There’s almost no doubt about it. In fact, he’s pretty much the only person in the world doing what he does. Despite the lack of competition—and at least initially—the lack of demand...
by Jeremy Enns | Jan 11, 2023 | 2023, Blog, Mindset, Process
As far as creators go, it’s hard to argue that Matt D’Avella is pretty successful. On YouTube, he has more than 3.5 million subscribers. His podcast, which he produced from 2017-2019, has more than two million downloads. His newsletter is read weekly by more than...
by Jeremy Enns | Jan 4, 2023 | 2023, Blog, Process
Depending on the positioning of the planets in relation to each other, it’s around 225,000,000 kilometers (140,000,000 miles) to Mars. As with all spaceflight, one of the most difficult challenges facing any voyage to Mars is fuel. 225 million kilometers is more...
by Jeremy Enns | Dec 21, 2022 | 2022, Blog, Podcast Strategy
A typical marketing funnel consists of several distinct phases that map out a potential client, customer, or podcast listener’s relationship with us. These phases might include a person’s general awareness of us and our work, engagement with our show and other...
by Jeremy Enns | Dec 21, 2022 | 2022, Blog, Mindset
Zero listeners, zero fans, zero reputation. Every podcast creator starts in the same place. It’s easy to begrudge the big brands and media empires for instantly racking up millions of downloads without having to pay their dues. But they did. They started from zero...