by Amanda Whitworth | Apr 9, 2025 | Podcast Marketing Trends Explained, Podcasts
There’s no shortage of advice to be found on how to grow your audience. But how closely does that advice align with how podcast listeners say they actually find, choose (and abandon) the shows they listen to? It turns out, there are a number of surveys that have asked...
by Amanda Whitworth | Apr 2, 2025 | Podcast Marketing Trends Explained, Podcasts
People make decisions based on the information they have available to them. When it comes to podcast discover, that information almost always consists of just two elements: Your show title and cover art. These two elements, then, are the first and more impactful...
by Amanda Whitworth | Mar 26, 2025 | Podcast Marketing Trends Explained, Podcasts
Why do people listen to podcasts? And why do they listen to YOUR podcast (or one like yours)? It turns out, the answers to these questions can be found in a nerdy, obscure marketing concept called Jobs to Be Done Theory. Jobs to Be Done Theory origins date back to the...
by Amanda Whitworth | Mar 19, 2025 | Podcast Marketing Trends Explained, Podcasts
Its easy to imagine that if you just had a budget to put toward paid podcast advertising, all your marketing problems would be solved. But is that really true? Anyone who’s ever done any advertising will quickly tell you its one of the most gruelling, creatively...
by Amanda Whitworth | Mar 12, 2025 | Podcast Marketing Trends Explained, Podcasts
Beneath the surface of every creative medium is a hidden code. Like DNA, this code dictates the constraints and possibilities of what’s possible within that platform. Like any platform, podcasting has its own code. The problem is most creators don’t understand the...
