by Amanda Whitworth | Apr 30, 2025 | Podcast Marketing Trends Explained, Podcasts
One in ten music albums makes its money back. The same is true for startups and movies. But what about podcasts? Is it possible for any of us to create a successful show? Or are the odds always going to be stacked against us, with only a tiny fraction of shows...
by Amanda Whitworth | Apr 23, 2025 | Podcast Marketing Trends Explained, Podcasts
Over the past year, median podcast growth rates were nearly flat. In other words, the typical show experienced almost zero growth over the previous 12 months. If you’ve been in podcasting for a while, this might correspond with your feeling that it is harder to grow...
by Amanda Whitworth | Apr 16, 2025 | Podcast Marketing Trends Explained, Podcasts
Video is changing podcasting, probably forever and probably in ways we can’t predict. But while conversations and debates about the risks and upsides to creators as well as the industry as a whole are inescapable right now, they all seem to be missing the key...
by Amanda Whitworth | Apr 9, 2025 | Podcast Marketing Trends Explained, Podcasts
There’s no shortage of advice to be found on how to grow your audience. But how closely does that advice align with how podcast listeners say they actually find, choose (and abandon) the shows they listen to? It turns out, there are a number of surveys that have asked...
by Amanda Whitworth | Apr 2, 2025 | Podcast Marketing Trends Explained, Podcasts
People make decisions based on the information they have available to them. When it comes to podcast discover, that information almost always consists of just two elements: Your show title and cover art. These two elements, then, are the first and more impactful...
