by Amanda Whitworth | Mar 5, 2025 | Podcast Marketing Trends Explained, Podcasts
For 74% of podcasters, downloads are the primary metric used to measure success. But should they be? For years, downloads were one of the only ways creators could measure the reach and impact of their show. But over the past few years, we’ve been getting a slow but...
by Amanda Whitworth | Feb 26, 2025 | Podcast Marketing Trends Explained, Podcasts
Will discovery algorithms actually grow your show for you? Since the dawn of podcasting, creators have been clamoring for better discoverability. And now, thanks to YouTube & Spotfiy’s algorithms, better discovery might be here. But will it actually be...
by Amanda Whitworth | Feb 26, 2025 | Podcast Marketing Trends Explained, Podcasts
A podcast listener’s decision to click play boils down to a small number of touchpoints.Most prominent are your show title, artwork, and episode titles. But while these (and other) touchpoints have always had a significant impact on listener acquisition,...
