A podcast is only as good as it’s concept. But even a great concept is only as good as the messaging and packaging that communicates it to potential listeners.
Messaging and copywriting are two of the most neglected (and yet vitally important) aspects of podcast marketing & growth and in this episode, we’re dissecting the show Family Proclamations to highlight how a fascinating concept is getting lost in underwhelming messaging.
Topics Covered
00:00 Intro
01:06 First impressions: Analyzing the title & cover art
03:02 The role of font selection in cover art design
07:22 Trailer feedback & analysis
12:36 Dissecting the show description
14:05 How a compelling podcast premise boosts the entire show
17:51 Title and tagline: Conveying the essence of your show
23:03 Analyzing listener reviews for insights
25:45 Leveraging custom episode artwork
28:29 Episode title and description feedback
30:46 The pitfalls of interview podcasts
36:35 Why you’re not just competing against other podcasts
Resources
Subscribe to Family Proclamations
Rob Fitzpatrick: The Mom Test
Subscribe to Podcast Marketing Trends Explained
Explore the full Podcast Marketing Trends 2023 Report