We spend the majority of our time thinking about podcast marketing & growth. But that doesn’t mean we have it all figured out.
Podcast Marketing Trends Explained Articles
We Asked Podcast Listeners Why They Stopped Listening (And They Didn’t Hold Back)
Less than 2% of people who listen to your show will ever become regular listeners. Why is that? And is there anything you can do about it?
6 Storytelling Principles to Hook & Retain Listeners (That Apply to Every Show)
Even though they’re not always obvious, the elements of storytelling are at the heart of every great episode. Here’s how to master them.
The 10k Timeline: How Long It Takes to Reach 10k dl/ep (& How to Accelerate the Process)
We all know success doesn’t happen overnight. But what does the data say about how long it takes to reach 1k… or 10k downloads per episode?
How Your Podcast Format Sets You Up For Success… or Failure
How long should your episodes be? What’s the best format for growth? Plus the most important decision you can make if you want to grow.
80/20 Podcasting: What to Invest In (& What to Ignore) at Each Stage of Your Show’s Growth
Most podcasters waste their time on tasks that will never lead to growth, while ignoring the small number of things that matter. Are you?
What’s the Best Way to Spend Money to Grow Your Podcast?
How to get the best ROI on your podcast production and marketing budget to maximize growth… whether it’s $100 or $10,000 per month.
3 (Non-Social) Marketing Channels High-Growth Shows Use to 2x Their Audience
Everyone talks about podcasting’s “Discoverability Problem”. But does it actually exist?And if not how do you get your show in front of more listeners?
Does Social Media Actually Grow Your Podcast Audience? (& If Not, What Are Your Other Options?)
What everyone gets wrong about using social media to grow your podcast, and what you should be doing instead.
Two Hard-to-Spot (But Very Real) Problems Suffocating Your Podcast’s Growth
The reason most podcasts suffer from slow growth is because of two problems most hosts never know they have. Here’s how to spot (& fix) them.
The Hard Truth About Growing A Podcast In 2024 (and What You Can to Beat the Odds)
Why a small number of podcasts get the majority of the results… and what to do about it when it comes to creating & marketing your show.
Start Growing Your Show— Here’s How
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Free Marketing Assessment
Take our 2-minute podcast marketing assessment to identify the bottlenecks that are keeping your show from more growth & conversions and how to fix them.