People don’t choose podcasts randomly. Here’s how to decipher the hidden psychology behind their decisions & put it to work for your show.
Podcast Marketing Trends Explained Articles
Paid Podcast Growth: Money Pit or Growth Hack? | Podcast Promotion | Podcast Marketing Trends
Paid advertising is a great way to light stacks of money on fire. But approach it right… & it can also be a sneaky smart way to grow.
Understanding Podcasting’s Platform Dynamics: Why Growing a Podcast Is Different From Any Other Content Platform | Podcast Marketing Trends Explained
Deciphering the hidden code that dictates podcasting’s unique platform dynamics, constraints, and psychology, to help you unlock growth.
Downloads Are Overrated… But is There a Better Metric? | Podcast Analytics | Podcast Marketing Trends Explained
Downloads have always been the default metric for podcasting success. But should it be? And if not, what should you measure instead?
Will Discovery Algorithms Save (or Destroy) Podcasting? | Podcast Discovery
Algorithmic podcast discovery is here. But will it actually help you grow? Or will it only make it harder?
Two Hidden Data Points That Predict Podcast Growth (& Tell You Exactly How to Accelerate It) | Podcast Discovery | Podcast Marketing Trends Explained
A listener’s choice to click play largely hinges on your show title & artwork. But we’ve never had a way to measure their impact… until now.
Stupid Mistakes, Happy Accidents & Surprising Insights From Making & Marketing Our First 20 Episodes
We spend the majority of our time thinking about podcast marketing & growth. But that doesn’t mean we have it all figured out.
We Asked Podcast Listeners Why They Stopped Listening (And They Didn’t Hold Back)
Less than 2% of people who listen to your show will ever become regular listeners. Why is that? And is there anything you can do about it?
6 Storytelling Principles to Hook & Retain Listeners (That Apply to Every Show)
Even though they’re not always obvious, the elements of storytelling are at the heart of every great episode. Here’s how to master them.
The 10k Timeline: How Long It Takes to Reach 10k dl/ep (& How to Accelerate the Process)
We all know success doesn’t happen overnight. But what does the data say about how long it takes to reach 1k… or 10k downloads per episode?
How Your Podcast Format Sets You Up For Success… or Failure
How long should your episodes be? What’s the best format for growth? Plus the most important decision you can make if you want to grow.
80/20 Podcasting: What to Invest In (& What to Ignore) at Each Stage of Your Show’s Growth
Most podcasters waste their time on tasks that will never lead to growth, while ignoring the small number of things that matter. Are you?
What’s the Best Way to Spend Money to Grow Your Podcast?
How to get the best ROI on your podcast production and marketing budget to maximize growth… whether it’s $100 or $10,000 per month.
3 (Non-Social) Marketing Channels High-Growth Shows Use to 2x Their Audience
Everyone talks about podcasting’s “Discoverability Problem”. But does it actually exist?And if not how do you get your show in front of more listeners?
Does Social Media Actually Grow Your Podcast Audience? (& If Not, What Are Your Other Options?)
What everyone gets wrong about using social media to grow your podcast, and what you should be doing instead.
Two Hard-to-Spot (But Very Real) Problems Suffocating Your Podcast’s Growth
The reason most podcasts suffer from slow growth is because of two problems most hosts never know they have. Here’s how to spot (& fix) them.
The Hard Truth About Growing A Podcast In 2024 (and What You Can to Beat the Odds)
Why a small number of podcasts get the majority of the results… and what to do about it when it comes to creating & marketing your show.
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